Helmet
MaybeThe average product has only 52 reviews. But buyers convert on only 0.8% of searches, so Helmet is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 72 Automotive niches · +5 vs the category median of 5055
- Market size
- $465K/yr491K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 39%top-5 click share · 26 brands · 99 sellers
Flapen Score
Helmet against its category
The dotted line is the Automotive average. Past it, Helmet is stronger. Inside it, weaker.
Market
The Helmet market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Helmet 491K times last year and spent an estimated $465K. The top 5 brands take 49% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $465K a year.
- Searches, last 12 months
- 491K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $465Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- helmet99K searches a year
02 · Price
A sale here is worth $114.21.
Listings sell for $114.21 on average, from $25.26 to $302.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $114.21 that is $0 to $11K a year per listing.
- Average price
- $114.21above the $15 to $100 sweet spot
- Price range
- $25.26–$302.38
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 4.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #28 within Automotive. It carries 52 reviews at 3.95 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 88%
- Out of stock, average day
- 28.3%
- Average rank
- #28in Automotive
- Average rating
- 3.95 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 52per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 0 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Helmet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
conobo Bike Helmet Conbo Bicycle Helmet for Men Women with Detachable Sun Visor Quick Release Strap Cycling Helmet Microshell Design Adjustable Size for Adult Mountain Road Safety Protection (Black)
- Price
- $49.10
- Rating
- 4.3/5
- Reviews
- 272
- Age
- 5y ago

Bike Helmet for Men Women Adult Bike Helmet with Replacement Pads &Detachable Sun Visor Breathable Cycling Helmet Adjustable Size Bicycle Helmet for Adults Youth Mountain Road Biker (Carbon Black)
- Price
- $46.27
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 3y ago

Motocross Helmet Set for Adults & Youth Full Face Off-Road Helmet with Goggles Gloves & Mask DOT Certified Helmet for Dirt Bike ATV MTB Racing & Downhill Lightweight & Protective Gear
- Price
- $250.54
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Spartan Glossy Helmet White
- Price
- $51.97
- Rating
- 4.3/5
- Reviews
- 260
- Age
- 6y ago

Unisex Lightweight Full-Face Mountain & Road Bike Helmet with Adjustable Visor Goggle Port Enhanced Ventilation Durable PC+EPS Construction 55-59CM Size Range Simple Yet Safety Gear for Cyclists
- Price
- $192.10
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago
Trending
90-day click momentum![Aishini Vintage Dashing ISI Certified Open Face JET Helmet for Men and Women with Inner Sun Shield ( Dual Visor Mechanism ) Comfortable Breathable Lining [ Free Size ] Quick Release Buckle - GIFT Box](https://m.media-amazon.com/images/I/51++UpAiVQL.jpg)
Aishini Vintage Dashing ISI Certified Open Face JET Helmet for Men and Women with Inner Sun Shield ( Dual Visor Mechanism ) Comfortable Breathable Lining [ Free Size ] Quick Release Buckle - GIFT Box
- Price
- $132.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

OVERS Kids & Adults Protective Gear Set 7-in-1 Helmet Knee Pads Elbow Pads & Wrist Guards for Scooter Skateboarding Cycling & Roller Skating (Full Black Free Size)
- Price
- $65.21
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago

TSLA Thermal Fleece Skull Cap Lightweight Winter Helmet Liner with Soft Micro-Fleece Lining Breathable Fabric Stretch Fit for Outdoor Sports Cycling Training & Cold Weather Use YZC04-JPA_ L
- Price
- $49.98
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago

OVERS Kids & Adults Protective Gear Set 7-in-1 Helmet Knee Pads Elbow Pads & Wrist Guards for Scooter Skateboarding Cycling & Roller Skating (Black Adjustable)
- Price
- $58.11
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago

Jaffiust Full Face Motorcycle Helmet with Removable Mask Motocross Helmet for Bike Cruiser Scooter (Black XXL)
- Price
- $185.92
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 10mo ago
Newest
by launch date
OVERS Kids & Adults Protective Gear Set 7-in-1 Helmet Knee Pads Elbow Pads & Wrist Guards for Scooter Skateboarding Cycling & Roller Skating (Full Black Free Size)
- Price
- $65.21
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago
![Aishini Vintage Dashing ISI Certified Open Face JET Helmet for Men and Women with Inner Sun Shield ( Dual Visor Mechanism ) Comfortable Breathable Lining [ Free Size ] Quick Release Buckle - GIFT Box](https://m.media-amazon.com/images/I/51++UpAiVQL.jpg)
Aishini Vintage Dashing ISI Certified Open Face JET Helmet for Men and Women with Inner Sun Shield ( Dual Visor Mechanism ) Comfortable Breathable Lining [ Free Size ] Quick Release Buckle - GIFT Box
- Price
- $132.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

OVERS Kids & Adults Protective Gear Set 7-in-1 Helmet Knee Pads Elbow Pads & Wrist Guards for Scooter Skateboarding Cycling & Roller Skating (Black Adjustable)
- Price
- $58.11
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago

TSLA Thermal Fleece Skull Cap Lightweight Winter Helmet Liner with Soft Micro-Fleece Lining Breathable Fabric Stretch Fit for Outdoor Sports Cycling Training & Cold Weather Use YZC04-JPA_ L
- Price
- $49.98
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago

Aishini Bike Helmet Mountain & Road Bicycle Helmets for Men Women with Clear Visor Removable Goggle Cycling Helmet Adult Vespa Helmet Multi-Sport Protection for Skating Scooter Skateboarding
- Price
- $71.29
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
99
Top-5 brand share
49%
Top 20: 95%
Top-5 click share
39%
Top 20: 71%
Open market
45%
- conobo17%
- jaffiust10%
- Generic8%
- S spartan7%
- TAME7%
- NALACAL6%
Demand
Helmet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Helmet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- helmet99K/yr
- helmet motorcycle94K/yr
- motorcycle helmet54K/yr
- bike helmet41K/yr
- helmet for scooter23K/yr
- full face helmet18K/yr
- خوذة دراجة نارية24K/yr
- helmet bicycle14K/yr
- cycling helmet12K/yr
- dirt bike helmet18K/yr
Reviews and returns
What reviews say buyers love and hate about Helmet
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Helmet questions
Answered from the same tracked data.









