first aid kit
Skip itSoft demand (-48.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$80.10avg listing price — sweet spot $15–$100
Market size
Good$537K$537K/yr · 165K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$18.17–$332.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,054.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-48.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, first aid kit is a $537K/yr Amazon United Arab Emirates market (165K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
first aid kit market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $641K–$801K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 68%
- Out of stock
- 9.2%
- Avg brand age
- 41 months
- Avg seller age
- 83 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
35
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
24%
- GOODONE222%
- china21%
- SYOSI12%
- General Medi11%
- Maagen6%
- DELFINO3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -48.7% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.5×
Top first aid kit search terms
- first aid kit95K/yr
- first aid kit for car8K/yr
- first aid box20K/yr
- emergency kit21K/yr
- first aid8K/yr
- first aid kit for home7K/yr
- medical kit5K/yr
Top first aid kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Portable Emergency First Aid Kit Set for Travel Home & Car 42-Piece - White
china$23.954.4★104 rev
200 Pcs First Aid Kit + Survival kit for Treat Protect Minor Cuts Scrapes. Home Office Car School Business Travel Emergency Survival Hunting Outdoor Camping & Sport Red
GOODONE2$76.574.4★249 rev
Maagen Portable First Aid Kit 42 pieces in Box
Maagen$23.014.1★68 rev
General Medi Mini First Aid Kit 92 Pieces Small First Aid Kit - Includes Emergency Foil Blanket Scissors for Travel Home Camping Workplace & Outdoor (Red)
General Medi$53.494.7★9,145 rev
SYOSI Mini First Aid Kit 115 Piece Small Waterproof Hard Shell Medical Emergency Aid Kit for Car Home Office Travel Camping Sports Outdoor School Emergency First Aid Supplies Survival Kit
SYOSI$54.614.6★21 rev
Newest
by launch date
Moor First Aid Kit - Complete Red Emergency Kit with Bandages Gauze Scissors Gloves & Antiseptic Wipes Medical Supplies for Home Car Office & Outdoor Use
MOOR$109.313 rev
Silkja First Aid Kit 200-Piece Emergency Medical Supplies for Home Car Office Travel School and Outdoor Use Treats Minor Cuts Scrapes and Injuries Compact & Portable Red
Silkja$63.954 rev
Kenco First Aid Kit for Home Office Car Travel and Outdoor Use 51 pieces in Box
Kenco$23.762 rev
430 Piece First Aid Kit Well-Organized Premium Waterproof Compact Trauma Medical Kits with for Any Emergencies Ideal for Home Office Car Travel Outdoor Camping Hiking Boating (Red)
THRIAID$332.00363 rev
SYOSI First Aid Kit 9-piece Small Emergency Kit Set Outdoor Family Car Gift High-density ripstop easy pick and place items for Travel Home Office Vehicle Camping Workplace & Outdoor
SYOSI$18.661 rev
Trending
90-day click momentumKenco First Aid Kit for Home Office Car Travel and Outdoor Use 51 pieces in Box
Kenco$23.764.5★
General Medi Mini First Aid Kit 92 Pieces Small First Aid Kit - Includes Emergency Foil Blanket Scissors for Travel Home Camping Workplace & Outdoor (Red)
General Medi$53.494.7★
SYOSI First Aid Kit 9-piece Small Emergency Kit Set Outdoor Family Car Gift High-density ripstop easy pick and place items for Travel Home Office Vehicle Camping Workplace & Outdoor
SYOSI$25.395.0★
Portable Emergency First Aid Kit Set for Travel Home & Car 42-Piece - White
china$23.954.4★
Milton Medical Box First Aid Kit Storage Organizer with Handle Detachable Tray & Locking Lid Empty Medicine Box for Home Travel Car & Dorms 9.3 x 6.5 x 5.7 Inch
MILTON$18.174.3★
What buyers say about first aid kit
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Great value”
“Shown and explained by the seller”
“most of the stuff in it is ok”
“Definitely a must-have for peace of mind”
“easy to carry”
“Perfect for home, car, office, or even camping and travel”
“The items are well organized”
What buyers complain about
“Feel Low Quality”
“Smaller”
“Not handy”
Top return reasons
Common questions
- Is first aid kit profitable to sell on Amazon United Arab Emirates?
- The niche generates $537K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -48.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the first aid kit niche?
- 17 brands and 35 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in first aid kit?
- Top complaints mined from reviews: الجودة الشاملة, الحجم الكلي, سهولة الاستخدام. The return rate is 0.9%.
- When does demand for first aid kit peak?
- Demand peaks in Mar; the busiest month runs 2.5× the quietest.
- What does it cost to enter the first aid kit niche?
- Listings span $18.17–$332.00; the average listing price is $80.10 (sweet spot $15–$100). The average incumbent carries 4,054 reviews — the moat a new listing must climb.