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First Aid Kit

Fail

Demand is soft, at -48.7% this quarter, so First Aid Kit is a Fail.

Flapen Score
47
47 / 100
Ranks 45 of 72 Automotive niches · −3 vs the category median of 50
Market size
$537K/yr165K searches / yr
90-day growth
-48.7%search demand this quarter
Competition
53%top-5 click share · 17 brands · 35 sellers

Flapen Score

First Aid Kit against its category

The dotted line is the Automotive average. Past it, First Aid Kit is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Aid Kit market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for First Aid Kit 165K times last year and spent an estimated $537K. The top 5 brands take 73% of clicks. Demand peaks in Mar. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $537K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-48.7%
Conversion, latest week
4.1%
Market size, estimated
$537Ka year
Peak month
March2.5× the quietest month
Top search term
first aid kit95K searches a year

02 · Price

A sale here is worth $80.10.

Listings sell for $80.10 on average, from $18.17 to $332.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $80.10 that is $8K to $20K a year per listing.

Average price
$80.10inside the $15 to $100 sweet spot
Price range
$18.17–$332.00
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$8K–$20K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #25 within Automotive. It carries 4,054 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
89%
Out of stock, average day
9.2%
Average rank
#25in Automotive
Average rating
4.54 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,054per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top First Aid Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$54K$107K$161K$215K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

35

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

24%

  • GOODONE222%
  • china21%
  • SYOSI12%
  • General Medi11%
  • Maagen6%
  • DELFINO3%

Demand

First Aid Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.5×

Search terms

Top First Aid Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • first aid kit95K/yr
  • first aid kit for car8K/yr
  • first aid box20K/yr
  • emergency kit21K/yr
  • first aid8K/yr
  • first aid kit for home7K/yr
  • medical kit5K/yr

Reviews and returns

What reviews say buyers love and hate about First Aid Kit

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “الجودة الشاملة”
0.9%of orders come back
“Feel Low Quality”
A buyer, on “الجودة الشاملة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common First Aid Kit questions

Answered from the same tracked data.