Engine Oil
FailShoppers spend an estimated $47K a year here, so Engine Oil is a Fail.
- Flapen Score
- 38 / 100Ranks 63 of 72 Automotive niches · −12 vs the category median of 5038
- Market size
- $47K/yr39K searches / yr
- 90-day growth
- +21.1%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 27 sellers
Flapen Score
Engine Oil against its category
The dotted line is the Automotive average. Past it, Engine Oil is stronger. Inside it, weaker.
Market
The Engine Oil market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Engine Oil 39K times last year and spent an estimated $47K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +21.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $47Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- 5w3017K searches a year
02 · Price
A sale here is worth $121.56.
Listings sell for $121.56 on average, from $16.93 to $211.54. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $121.56 that is $0 to $12K a year per listing.
- Average price
- $121.56above the $15 to $100 sweet spot
- Price range
- $16.93–$211.54
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 1.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #151 within Automotive. It carries 1,466 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 62%
- Out of stock, average day
- 4.9%
- Average rank
- #151in Automotive
- Average rating
- 4.45 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,466per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Engine Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Shell Helix HX8X 5W-30 - 1L Fully Synthetic Motor Oil
- Price
- $16.93
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 3y ago

Liqui Moly 20228 Molygen New Generation 5W30 Motor Oil 5 l 1 Pack
- Price
- $199.68
- Rating
- 4.8/5
- Reviews
- 1,312
- Age
- 8y ago

Castrol 03084 EDGE 5W-30 Advanced Full Synthetic Motor Oil 5 Quart
- Price
- $211.54
- Rating
- 4.8/5
- Reviews
- 12,084
- Age
- 12y ago

Caltex Havoline Pro DS Fully Synthetic Eco 5 SAE 5W-30 (4L) Car Engine Oil
- Price
- $75.69
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3y ago

Liqui Moly MOLYGEN NEW GENERATION 5W-30 Engine Oil - 5L
- Price
- $192.45
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 3y ago
Trending
estimated 90-day click momentum
VENOL 5W-30 Fully Synthetic Engine Oil 4L API SN/CF ACEA C3 Low SAPS Motor Oil for Petrol & Diesel Engines
- Price
- $84.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

HELLA Lubricant Engine Oil Fully Synthetic 5W30 SP 4L 9CO 358 097-101
- Price
- $72.66
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Liqui Moly MOLYGEN NEW GENERATION 5W-30 Engine Oil - 5L
- Price
- $192.45
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 3y ago

Liqui Moly 20228 Molygen New Generation 5W30 Motor Oil 5 l 1 Pack
- Price
- $199.68
- Rating
- 4.8/5
- Reviews
- 1,312
- Age
- 8y ago

Castrol 03084 EDGE 5W-30 Advanced Full Synthetic Motor Oil 5 Quart
- Price
- $211.54
- Rating
- 4.8/5
- Reviews
- 12,084
- Age
- 12y ago
Newest
by launch date
VENOL 5W-30 Fully Synthetic Engine Oil 4L API SN/CF ACEA C3 Low SAPS Motor Oil for Petrol & Diesel Engines
- Price
- $84.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

HELLA Lubricant Engine Oil Fully Synthetic 5W30 SP 4L 9CO 358 097-101
- Price
- $72.66
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

MANNOL HTE - Germany Fully Synthetic Engine Oil with Esters (7908 ENERGY 5W-30 4 LTR)
- Price
- $99.18
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago

Liqui Moly 5W-30 Molygen New Generation Engine Oil 5 Liter
- Price
- $183.61
- Rating
- 4.8/5
- Reviews
- 221
- Age
- 3y ago

Shell Helix HX8X 5W-30 - 1L Fully Synthetic Motor Oil
- Price
- $16.93
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
27
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
8%
- Liqui Moly32%
- Shell21%
- Castrol17%
- CALTEX10%
- V8 German Lubricants6%
- BMW5%
- Open — no brand owns it (3 brands, 8%)
Demand
Engine Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Engine Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 5w3017K/yr
- 5w30 fully synthetic engine oil16K/yr
- engine oil 5w306K/yr
Reviews and returns
What reviews say buyers love and hate about Engine Oil
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Engine Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









