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Engine Oil

Fail

Shoppers spend only $47K a year here, so Engine Oil is a Fail.

Flapen Score
38
38 / 100
Ranks 63 of 72 Automotive niches · −12 vs the category median of 50
Market size
$47K/yr39K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
77%top-5 click share · 9 brands · 27 sellers

Flapen Score

Engine Oil against its category

The dotted line is the Automotive average. Past it, Engine Oil is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Engine Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Engine Oil 39K times last year and spent an estimated $47K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
1.0%
Market size, estimated
$47Ka year
Peak month
November2.0× the quietest month
Top search term
5w3017K searches a year

02 · Price

A sale here is worth $121.56.

Listings sell for $121.56 on average, from $16.93 to $211.54. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $121.56 that is $0 to $12K a year per listing.

Average price
$121.56above the $15 to $100 sweet spot
Price range
$16.93–$211.54
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
1.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #151 within Automotive. It carries 1,466 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
62%
Out of stock, average day
4.9%
Average rank
#151in Automotive
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,466per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Engine Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$5K$9K$14K$19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

27

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

8%

  • Liqui Moly32%
  • Shell21%
  • Castrol17%
  • CALTEX10%
  • V8 German Lubricants6%
  • BMW5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Engine Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Engine Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5w3017K/yr
  • 5w30 fully synthetic engine oil16K/yr
  • engine oil 5w306K/yr

Reviews and returns

What reviews say buyers love and hate about Engine Oil

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “الجودة الشاملة”
1.4%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Engine Oil questions

Answered from the same tracked data.