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Car Mats Floor

Fail

Shoppers spend only $67K a year here, so Car Mats Floor is a Fail.

Flapen Score
41
41 / 100
Ranks 58 of 72 Automotive niches · −9 vs the category median of 50
Market size
$67K/yr66K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
48%top-5 click share · 14 brands · 40 sellers

Flapen Score

Car Mats Floor against its category

The dotted line is the Automotive average. Past it, Car Mats Floor is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Car Mats Floor market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Car Mats Floor 66K times last year and spent an estimated $67K. The top 5 brands take 83% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
1.5%
Market size, estimated
$67Ka year
Peak month
November1.4× the quietest month
Top search term
car mats floor18K searches a year

02 · Price

A sale here is worth $66.31.

Listings sell for $66.31 on average, from $32.76 to $131.42. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $66.31 that is $0 to $7K a year per listing.

Average price
$66.31inside the $15 to $100 sweet spot
Price range
$32.76–$131.42
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
5.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #61 within Automotive. It carries 7,174 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
74%
Out of stock, average day
12.8%
Average rank
#61in Automotive
Average rating
4.06 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,174per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Car Mats Floor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$11K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

40

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

14%

  • Amazon Basics48%
  • BYSON19%
  • BDK9%
  • auto family5%
  • FH Group3%
  • Michelin3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Car Mats Floor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Car Mats Floor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • car mats floor18K/yr
  • car floor mat14K/yr
  • car mat12K/yr
  • دواسات ارضية للسيارة7K/yr
  • car carpet6K/yr
  • car mats4K/yr
  • car floor mats4K/yr

Reviews and returns

What reviews say buyers love and hate about Car Mats Floor

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “الجودة الشاملة”
24%of negative reviews mention “يشم”
5.0%of orders come back
“Terrible smell”
A buyer, on “يشم”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Car Mats Floor questions

Answered from the same tracked data.