Air Freshener for Home
MaybeReturns run at only 0.5% of orders. But the top 5 brands take 97% of clicks, so Air Freshener for Home is a Maybe.
- Flapen Score
- 57 / 100Top 13% of 72 Automotive niches · +7 vs the category median of 5057
- Market size
- $653K/yr526K searches / yr
- 90-day growth
- +6.6%search demand this quarter
- Competition
- 56%top-5 click share · 7 brands · 69 sellers
Flapen Score
Air Freshener for Home against its category
The dotted line is the Automotive average. Past it, Air Freshener for Home is stronger. Inside it, weaker.
Market
The Air Freshener for Home market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Air Freshener for Home 526K times last year and spent an estimated $653K. The top 5 brands take 97% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $653K a year.
- Searches, last 12 months
- 526K
- Growth, 90 days vs prior 90
- +6.6%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $653Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- air freshener147K searches a year
02 · Price
A sale here is worth $19.66.
Listings sell for $19.66 on average, from $4.27 to $66.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $19.66 that is $25K to $29K a year per listing.
- Average price
- $19.66inside the $15 to $100 sweet spot
- Price range
- $4.27–$66.03
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $25K–$29K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Automotive. It carries 5,324 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #120in Automotive
- Average rating
- 4.21 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,324per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Air Freshener for Home products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Godrej aer Power Pocket Air Freshener- Bathroom And Toilet Lasts Up To 30 Days Assorted Pack Of 5 (50G) Multicolour 40017848
- Price
- $17.31
- Rating
- 4.2/5
- Reviews
- 37,625
- Age
- 7y ago

Godrej Aer Power Pocket | Air Freshener- Bathroom And Toilet | Lasts Up To 30 Days | Assorted Pack Of 3 (30G)
- Price
- $11.49
- Rating
- 4.2/5
- Reviews
- 15,511
- Age
- 9y ago

Godrej aer spray Home & Office Air Freshener - Morning Misty Meadows 300 ml (Pack of 2)
- Price
- $9.86
- Rating
- 4.2/5
- Reviews
- 277
- Age
- 5y ago

Godrej Aer O Hanging Car Air Freshener Assorted Pack of 3 (22.5g) | Gel Lasts up to 30 days | Car Accessories
- Price
- $21.95
- Rating
- 4.2/5
- Reviews
- 9,271
- Age
- 2y ago

Glade Aerosol Room Freshener Spray 2 x Lavender & 1 x Elegant Amber Oud Fast Acting Odour Eliminator Home Fragrance Air Freshener 300ml (Pack of 3)
- Price
- $17.29
- Rating
- 4.2/5
- Reviews
- 113
- Age
- 3y ago
Trending
90-day click momentum
Godrej Aer Spray Room Freshener for Home and Office 3 x 300 ml Cool Surf Blue
- Price
- $18.91
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 1y ago

Godrej Aer Spray Room Freshener for Home and Office 3 x 300 ml Violet Valley Bloom
- Price
- $18.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Areon Home Perfume Reed Diffuser Patchouli Lavender Vanilla Scent | Long-Lasting Fragrance with 10 Rattan Sticks | Available in 50ml 85ml & 150ml (50 Ml)
- Price
- $30.90
- Rating
- 4.2/5
- Reviews
- 281
- Age
- 1y ago

Godrej aer spray Home & Office Air Freshener - Petal Crush Pink 300 ml (Pack of 2)
- Price
- $9.52
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 5y ago

Febreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners Linen & Sky Scent 4 Count
- Price
- $66.03
- Rating
- 4.4/5
- Reviews
- 10,396
- Age
- 4y ago
Newest
by launch date
Godrej Aer Spray Room Freshener for Home and Office 3 x 300 ml Cool Surf Blue
- Price
- $18.91
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 1y ago

Godrej Aer Spray Room Freshener for Home and Office 3 x 300 ml Violet Valley Bloom
- Price
- $18.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Areon Home Perfume Reed Diffuser Patchouli Lavender Vanilla Scent | Long-Lasting Fragrance with 10 Rattan Sticks | Available in 50ml 85ml & 150ml (50 Ml)
- Price
- $30.90
- Rating
- 4.2/5
- Reviews
- 281
- Age
- 1y ago

KOVI Air Fragrance Power Pod for Bathroom and Car Long-Lasting Fragrance Infused with Essential Oils Lasts Up to 30 Days Pack of 6 (10g Each)
- Price
- $19.09
- Rating
- 3.9/5
- Reviews
- 171
- Age
- 1y ago

Godrej Aer O Hanging Car Air Freshener Assorted Pack of 3 (22.5g) | Gel Lasts up to 30 days | Car Accessories
- Price
- $21.95
- Rating
- 4.2/5
- Reviews
- 9,271
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
69
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
2%
- Godrej aer71%
- Glade11%
- Godrej Ezee6%
- Air Wick5%
- KOVI4%
- Areon2%
- Open — no brand owns it (1 brand, 2%)
Demand
Air Freshener for Home search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Air Freshener for Home search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- air freshener147K/yr
- room freshener35K/yr
- bathroom freshener24K/yr
- معطر جو36K/yr
- godrej aer39K/yr
- aer air freshener38K/yr
- air freshener for home48K/yr
- aer25K/yr
- room spray21K/yr
- معطر حمام12K/yr
Reviews and returns
What reviews say buyers love and hate about Air Freshener for Home
We read the reviews and the return reasons for every product selling here.
“Very bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Freshener for Home questions
Answered from the same tracked data.









