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5w40

Fail

The top 5 products take 100% of clicks, so 5w40 is a Fail.

Flapen Score
37
37 / 100
Ranks 69 of 72 Automotive niches · −13 vs the category median of 50
Market size
$78K/yr18K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 4 sellers

Flapen Score

5w40 against its category

The dotted line is the Automotive average. Past it, 5w40 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5w40 market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for 5w40 18K times last year and spent an estimated $78K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
2.7%
Market size, estimated
$78Ka year
Top search term
5w4011K searches a year

02 · Price

A sale here is worth $163.09.

Listings sell for $163.09 on average, from $79.54 to $246.64. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $163.09 that is $0 to $16K a year per listing.

Average price
$163.09above the $15 to $100 sweet spot
Price range
$79.54–$246.64
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #282 within Automotive. It carries 7 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
50%
Out of stock, average day
12.8%
Average rank
#282in Automotive
Average rating
4.10 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7per listing
Listings tracked
2

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • EIFFEL57%
  • Volkswagen43%

Demand

5w40 search demand

Weekly searches over the year. Pick a range.

700500Feb '26Mar '26Mar '26Apr '26May '26May '26

Reviews and returns

What reviews say buyers love and hate about 5w40

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common 5w40 questions

Answered from the same tracked data.