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Fridge

Maybe

Shoppers spend an estimated $5.1M a year here. But products sell for $950.16 on average, outside the sweet spot, so Fridge is a Maybe.

Flapen Score
51
51 / 100
Top 42% of 17 Appliances niches · +3 vs the category median of 48
Market size
$5.1M/yr1.5M searches / yr
90-day growth
-1.3%search demand this quarter
Competition
34%top-5 click share · 12 brands · 34 sellers

Flapen Score

Fridge against its category

The dotted line is the Appliances average. Past it, Fridge is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fridge market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Fridge 1.5M times last year and spent an estimated $5.1M. The top 5 brands take 80% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
0.4%
Market size, estimated
$5.1Ma year
Peak month
November1.4× the quietest month
Top search term
fridge710K searches a year

02 · Price

A sale here is worth $950.16.

Listings sell for $950.16 on average, from $315.79 to $2447.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $950.16 that is $0 to $95K a year per listing.

Average price
$950.16above the $15 to $100 sweet spot
Price range
$315.79–$2447.55
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$95K
Returns
5.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #30 within Appliances. It carries 141 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#30in Appliances
Average rating
3.93 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
141per listing
Listings tracked
48

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
41 months

Products

Top Fridge products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

$0$153K$306K$459K$612K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

34

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 75%

Open market

15%

  • Hisense43%
  • Nikai15%
  • Geepas9%
  • Super General7%
  • Krome6%
  • Samsung5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Fridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Fridge search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fridge710K/yr
  • refrigerator361K/yr
  • ثلاجة76K/yr
  • fridge double door65K/yr
  • refrigerators40K/yr
  • hisense fridge42K/yr
  • ثلاجه37K/yr
  • freezers & refrigerators39K/yr
  • ثلاجة كبيرة29K/yr
  • double door fridge22K/yr

Reviews and returns

What reviews say buyers love and hate about Fridge

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “الجودة الشاملة”
16%of negative reviews mention “متانة”
5.7%of orders come back
“Broken after 5 months”
A buyer, on “متانة”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fridge questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data