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Freezer

Fail

Products sell for $795.47 on average, outside the sweet spot, so Freezer is a Fail.

Flapen Score
45
45 / 100
Ranks 11 of 17 Appliances niches · −3 vs the category median of 48
Market size
$900K/yr298K searches / yr
90-day growth
-39.0%search demand this quarter
Competition
42%top-5 click share · 14 brands · 27 sellers

Flapen Score

Freezer against its category

The dotted line is the Appliances average. Past it, Freezer is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freezer market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Freezer 298K times last year and spent an estimated $900K. The top 5 brands take 75% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $900K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
-39.0%
Conversion, latest week
0.4%
Market size, estimated
$900Ka year
Peak month
February2.3× the quietest month
Top search term
freezer119K searches a year

02 · Price

A sale here is worth $795.47.

Listings sell for $795.47 on average, from $417.57 to $1675.76. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $795.47 that is $0 to $80K a year per listing.

Average price
$795.47above the $15 to $100 sweet spot
Price range
$417.57–$1675.76
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$80K
Returns
4.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #19 within Appliances. It carries 31 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
94%
Out of stock, average day
8.6%
Average rank
#19in Appliances
Average rating
4.17 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
31per listing
Listings tracked
35

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Freezer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$36K$72K$108K$144K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

27

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

20%

  • Nikai25%
  • Hoover21%
  • Super General13%
  • Hisense11%
  • Tornado5%
  • Nobel5%

Demand

Freezer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.3×

Search terms

Top Freezer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freezer119K/yr
  • deep freezer39K/yr
  • chest freezer30K/yr
  • upright freezer23K/yr
  • فريزر23K/yr
  • فريزر عمودي22K/yr
  • ديب فريزر10K/yr
  • فريزر افقي9K/yr
  • ديب فريزر ادراج9K/yr
  • freezer upright9K/yr

Reviews and returns

What reviews say buyers love and hate about Freezer

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “الجودة الشاملة”
35%of negative reviews mention “مستوى الضوضاء”
4.2%of orders come back
“slightly loud”
A buyer, on “مستوى الضوضاء”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Freezer questions

Answered from the same tracked data.