Fund one product, not several, run a 200 unit validation, and decide on the data. Under about $8,000 of total capital, save longer instead of launching thin.
Joel Turcotte Gaucher
Product Launch
KPIs to track during Amazon brand launch week
Track five numbers daily in launch week, sessions, unit session percentage, image click-through, ACoS, and review velocity. Revenue only lags those five.
Joel Turcotte Gaucher
Product Launch
Keyword research tools for Amazon private label
Pick one keyword tool and judge it on a single question, whether it shows what a term is worth after fees and advertising. Volume is only the easy half.
Joel Turcotte Gaucher
Product Launch
Is external traffic still effective for Amazon launches
External traffic still works as an amplifier, never a rescue. Send it only to a listing that already converts, after market sizing and a proven first order.
Joel Turcotte Gaucher
Product Launch
Is done-for-you Amazon launch worth it for new sellers
Worth it when the gap is execution capacity and you can afford to lose the launch capital. Not worth it when you are buying certainty, which nobody can sell.
Joel Turcotte Gaucher
Product Launch
Ideal launch day schedule for Amazon new product
There is no ideal hour, only an ideal state, inventory checked in, listing indexed, campaigns built but paused, and one person watching the first two days.
Joel Turcotte Gaucher
Product Launch
How to validate a product before Amazon launch
Buy about 200 units for $5,000 to $10,000, test up to four candidates at once, and let rating, conversion, and acquisition cost decide whether to scale.
Joel Turcotte Gaucher
Product Launch
How to stagger ASIN launches on Amazon
Open the second ASIN only when the first holds a stable rating, a proven conversion rate, and an acquisition cost cash flow can fund. Stagger reorders too.
Joel Turcotte Gaucher
Product Launch
How to source from manufacturers safely and verify quality
Pay for verification before goods, samples from at least three suppliers, a written specification, a pre-shipment inspection, and a small first order.
Joel Turcotte Gaucher
Product Launch
How to manage inventory and avoid stockouts for private label
Set the reorder point at daily units times total lead time plus one production cycle of safety stock, then reorder when on hand plus in transit drops below it.
