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Probiotics for Dogs

Pass

Probiotics for Dogs scores 69 out of 100, a Pass. Shoppers spend an estimated $13.0M a year here, search demand grew +3.6% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 3,978 Pet Supplies niches · +18 vs the category median of 51
Market size
$13.0M/yr4.3M searches / yr
90-day growth
+3.6%search demand this quarter
Competition
50%top-5 click share · 22 brands · 536 sellers

Flapen Score

Probiotics for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Probiotics for Dogs is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probiotics for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Probiotics for Dogs 4.3M times last year and spent an estimated $13.0M. The top 5 brands take 65% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.0M a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
12.1%
Market size, estimated
$13.0Ma year
Peak month
October1.3× the quietest month
Top search term
probiotics for dogs1.4M searches a year

02 · Price

A sale here is worth $24.83.

Listings sell for $24.83 on average, from $7.98 to $42.86. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $24.83 that is $372K to $497K a year per listing.

Average price
$24.83inside the $15 to $100 sweet spot
Price range
$7.98–$42.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
15,000–20,000
Revenue per listing a year
$372K–$497K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Health Supplies. It carries 12,015 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Health Supplies
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
12,015per listing
Listings tracked
32

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
51 months

Products

Top Probiotics for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

536

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

50%

Top 20: 88%

Open market

31%

  • Brand 121%
  • Brand 217%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Probiotics for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Probiotics for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • probiotics for dogs1.4M/yr
  • dog probiotics944K/yr
  • proviable probiotics for dogs335K/yr
  • dog probiotics for yeast itchy skin and itchy ears280K/yr
  • probiotic for dogs177K/yr
  • dog probiotic182K/yr
  • zesty paws probiotics for dogs119K/yr
  • dog probiotics for digestive health118K/yr
  • proviable for dogs117K/yr
  • proviable100K/yr

Reviews and returns

What reviews say buyers love and hate about Probiotics for Dogs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“skin was irritated”
A buyer, on “Allergies”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Probiotics for Dogs questions

Answered from the same tracked data.