Probiotics for Dogs
PassProbiotics for Dogs scores 69 out of 100, a Pass. Shoppers spend an estimated $13.0M a year here, search demand grew +3.6% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 3,978 Pet Supplies niches · +18 vs the category median of 5169
- Market size
- $13.0M/yr4.3M searches / yr
- 90-day growth
- +3.6%search demand this quarter
- Competition
- 50%top-5 click share · 22 brands · 536 sellers
Flapen Score
Probiotics for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Probiotics for Dogs is stronger. Inside it, weaker.
Market
The Probiotics for Dogs market on Amazon at a glance
Shoppers on Amazon United States searched for Probiotics for Dogs 4.3M times last year and spent an estimated $13.0M. The top 5 brands take 65% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.0M a year.
- Searches, last 12 months
- 4.3M
- Growth, 90 days vs prior 90
- +3.6%
- Conversion, latest week
- 12.1%
- Market size, estimated
- $13.0Ma year
- Peak month
- October1.3× the quietest month
- Top search term
- probiotics for dogs1.4M searches a year
02 · Price
A sale here is worth $24.83.
Listings sell for $24.83 on average, from $7.98 to $42.86. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $24.83 that is $372K to $497K a year per listing.
- Average price
- $24.83inside the $15 to $100 sweet spot
- Price range
- $7.98–$42.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $372K–$497K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Health Supplies. It carries 12,015 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Health Supplies
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 12,015per listing
- Listings tracked
- 32
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Probiotics for Dogs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Purina Pro Plan Veterinary Supplements FortiFlora Probiotic Powder for Dogs Daily Support for Digestive and Immune Health and Occasional Diarrhea
- Price
- $29.40
- Rating
- 4.7/5
- Reviews
- 49,034
- Age
- 23y ago

Nutramax Proviable Probiotics for Dogs and Cats Daily Digestive Health Supplement with Multiple Strains of Bacteria Cat and Dog Probiotics Plus Prebiotics 30 Capsules
- Price
- $18.81
- Rating
- 4.6/5
- Reviews
- 19,295
- Age
- 15y ago

Zesty Paws Probiotics for Dogs - Digestive Enzymes for Gut Flora Digestive Health Diarrhea & Bowel Support - Clinically Studied DE111 - Dog Supplement Soft Chew for Pet Immune System - Pumpkin 90ct
- Price
- $30.31
- Rating
- 4.5/5
- Reviews
- 26,175
- Age
- 9y ago

Nutramax Proviable Probiotics for Dogs and Cats Daily Digestive Health Supplement with Multiple Strains of Bacteria Cat and Dog Probiotics Plus Prebiotics 80 Capsules
- Price
- $42.60
- Rating
- 4.6/5
- Reviews
- 19,295
- Age
- 18y ago

PetLab Co. Probiotics for Dogs Support Gut Health Occasional Diarrhea Digestive Health & Seasonal Allergies - Salmon Flavor - Packaging May Vary - 30 Soft Chews
- Price
- $35.62
- Rating
- 4.3/5
- Reviews
- 5,935
- Age
- 3y ago
Trending
estimated 90-day click momentum
Probiotics for Dogs Dog Probiotics for Digestive Health Probiotic for Dogs Gut Health Itchy Skin Dog Probiotics for Diarrhea Dog Constipation Relief Gas for Dogs Immune Support Chicken Flavor 50ct
- Price
- $11.61
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 9mo ago

Probiotics for Dogs - 250 Dog Probiotics Chews - Digestive Enzymes & Prebiotics - Support Gut Health Diarrhea Gas & Constipation Relief - Itchy Skin Allergies Yeast Balance - Advanced Supplement
- Price
- $18.71
- Rating
- 4.3/5
- Reviews
- 1,872
- Age
- 6mo ago

TTLXRL Probiotics for Dogs 200pcs Dog Probiotics for Digestive Health Digestive Enzymes and Prebiotic Probiotic Chews for Dogs Support Gut Health Relieve Diarrhea Itchy Skin Enhance Immunity
- Price
- $17.52
- Rating
- 4.4/5
- Reviews
- 505
- Age
- 2y ago

Probiotics for Dogs Dog Probiotics Chews for Digestive Health &Gut Health
- Price
- $7.98
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 7mo ago

6 Billion CFU Dog Probiotics with Prebiotics Digestive Enzymes & Fiber - Relief for Occasional Diarrhea Gas Bloating & Itchy Skin - Daily Gut Health & Immune Support for All Dogs (Pumpkin 90 ct)
- Price
- $31.13
- Rating
- 4.4/5
- Reviews
- 14,730
- Age
- 6y ago
Newest
by launch date
Probiotics for Dogs - 250 Dog Probiotics Chews - Digestive Enzymes & Prebiotics - Support Gut Health Diarrhea Gas & Constipation Relief - Itchy Skin Allergies Yeast Balance - Advanced Supplement
- Price
- $18.71
- Rating
- 4.3/5
- Reviews
- 1,872
- Age
- 6mo ago

Probiotics for Dogs Dog Probiotics Chews for Digestive Health &Gut Health
- Price
- $7.98
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 7mo ago

Probiotics for Dogs - Dog Probiotics for Yeast Itchy Skin and Itchy Ears Digestive Health Diarrhea Relief Gut & Immune Support - with 7 Enzymes 3 Prebiotics & Omega-3 (Duck 30ct)
- Price
- $9.47
- Rating
- 4.3/5
- Reviews
- 629
- Age
- 8mo ago

Probiotics for Dogs Dog Probiotics for Digestive Health Probiotic for Dogs Gut Health Itchy Skin Dog Probiotics for Diarrhea Dog Constipation Relief Gas for Dogs Immune Support Chicken Flavor 50ct
- Price
- $11.61
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 9mo ago

PENPEN Probiotics for Dogs Dogs Probiotics for Digestive Health Multi-Probiotic and Enzyme Blend Promote Gut Health & Immune Support Eases Sensitive Stomachs (Beef Chews 50ct)
- Price
- $8.99
- Rating
- 4.5/5
- Reviews
- 884
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
536
Est. top-5 brand share
65%
Top 20: 98%
Est. top-5 click share
50%
Top 20: 88%
Open market
31%
- Nutramax21%
- Pro Plan Veterinary Diets17%
- Zesty Paws9%
- Nutramax Laboratories9%
- PetLab Co.8%
- SnazFirst4%
Demand
Probiotics for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Probiotics for Dogs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- probiotics for dogs1.4M/yr
- dog probiotics944K/yr
- proviable probiotics for dogs335K/yr
- dog probiotics for yeast itchy skin and itchy ears280K/yr
- probiotic for dogs177K/yr
- dog probiotic182K/yr
- zesty paws probiotics for dogs119K/yr
- dog probiotics for digestive health118K/yr
- proviable for dogs117K/yr
- proviable100K/yr
Reviews and returns
What reviews say buyers love and hate about Probiotics for Dogs
We read the reviews and the return reasons for every product selling here.
“skin was irritated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Probiotics for Dogs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









