Litter Box
PassLitter Box scores 68 out of 100, a Pass. Shoppers spend an estimated $55.9M a year here, search demand grew +9.3% this quarter, and an estimated 2.0% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 3,978 Pet Supplies niches · +17 vs the category median of 5168
- Market size
- $55.9M/yr30.1M searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 27%top-5 click share · 53 brands · 110 sellers
Flapen Score
Litter Box against its category
The dotted line is the Pet Supplies average. Past it, Litter Box is stronger. Inside it, weaker.
Market
The Litter Box market on Amazon at a glance
Shoppers on Amazon United States searched for Litter Box 30.1M times last year and spent an estimated $55.9M. The top 5 brands take 35% of clicks. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 30.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55.9M a year.
- Searches, last 12 months
- 30.1M
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $55.9Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- litter box7.3M searches a year
02 · Price
A sale here is worth $61.57.
Listings sell for $61.57 on average, from $5.43 to $207.46. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 10,000 to 12,500 of them. At $61.57 that is $616K to $770K a year per listing.
- Average price
- $61.57inside the $15 to $100 sweet spot
- Price range
- $5.43–$207.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $616K–$770K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #49 within Litter & Housebreaking. It carries 4,768 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 86%
- Out of stock, average day
- 3.5%
- Average rank
- #49in Litter & Housebreaking
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 4,768per listing
- Listings tracked
- 80
04 · Newcomers
33 of last year's 33 launches cleared the first-year sales bar.
33 products launched here in the last 12 months. 33 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 33
- Successful launches
- 33Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Litter Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
53 falling
Sellers
110
Top-5 brand share
35%
Top 20: 75%
Top-5 click share
27%
Top 20: 61%
Open market
61%
- Brand 18%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Litter Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Litter Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- litter box7.3M/yr
- cat litter box5.9M/yr
- stainless steel litter box4.2M/yr
- self cleaning litter box2.4M/yr
- litter box enclosure2.0M/yr
- cat litter box enclosure1.4M/yr
- litter box with lid869K/yr
- kitten litter box433K/yr
- kitty litter box618K/yr
- cat litter box automatic cleaning609K/yr
Reviews and returns
What reviews say buyers love and hate about Litter Box
We read the reviews and the return reasons for every product selling here.
“Extra small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Litter Box questions
Answered from the same tracked data.