63
cat treats
Launch itA $21.2M/yr market growing +6.6% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$21.2M$21.2M/yr · 9.9M searches
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Price range
Good$2.92–$31.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad17,282.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality