Cat Scratching Post
Cat Scratching Post clears our launch bar: a $18.8M/yr market growing +3.3% this quarter with returns at 1.3%.
Flapen Score
Top 1% of 3,978 Pet Supplies niches · +20 vs the category median of 51
Is Cat Scratching Post profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Cat Scratching Post is a $18.8M/yr Amazon United States market (14.4M searches/yr). The top 5 brands hold 41% of demand. Verdict: Launch it — 71/100.
Cat Scratching Post: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +3.3% over the last 90 days and 5.2% of searches end in a purchase.
$18.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 41% of demand, so 59% of the market is open.
59%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 71 products
Top Cat Scratching Post products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown
- Price
- $19.72
- Rating
- 4.5/5
- Reviews
- 3,201
- Age
- 1y ago
ANWA 32 Tall Cat Scratching Posts for Indoor Cats 3-in-1 Vertical Cat Scratching Post with Plush Toys Premium Sisal Post for Cats at All Ages with Reinforced Stable Base Beige
- Price
- $19.76
- Rating
- 4.6/5
- Reviews
- 2,668
- Age
- 3y ago
TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)
- Price
- $10.11
- Rating
- 4.5/5
- Reviews
- 4,668
- Age
- 2y ago
FUKUMARU Cat Scratcher 26.8 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Large Size
- Price
- $22.30
- Rating
- 4.5/5
- Reviews
- 17,341
- Age
- 4y ago
Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown
- Price
- $35.90
- Rating
- 4.5/5
- Reviews
- 9,043
- Age
- 7y ago
Trending
90-day click momentum
Amazon Basics Cat Scratching Post Cat Scratch Pad for Indoor Cats with Catnip Single Layer with Curve 16.5 x 8.1 x 1.6 in 2-Pack
- Price
- $9.28
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 8mo ago
Sweetcrispy 44 Inch Cat Tree Tower Cat Climbing Tower with Natural Sisal Scratching Posts Hammock Pet Condo for Indoor Cats and Kittens Play Beige
- Price
- $29.76
- Rating
- 4.5/5
- Reviews
- 1,355
- Age
- 7mo ago
Happi N Pets Cat Scratching Post Cat Scratcher for Indoor Cats Sisal Scratching Post & Carpet Post in One Stable Kitten Scratching Post with Replaceable Toy Extra Free Toy Light Gray
- Price
- $17.99
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 1y ago
Markarbarka Value 2-Pack 23.6 Inch L-Shaped Cardboard Cat Scratcher Dual Use (Vert/Horiz) Scratch Pad with Toy Balls Wall-Mountable Furniture Protector Cat Scratchers for Indoor Cats
- Price
- $23.36
- Rating
- 4.6/5
- Reviews
- 534
- Age
- 11mo ago
AGYM Cat Scratching Post for Large Cats Cat Scratcher for Indoor Cats Adults Sturdy Sisal Scratch Post to Protect Furniture 32 Inch Beige
- Price
- $37.64
- Rating
- 4.6/5
- Reviews
- 2,253
- Age
- 4y ago
Newest
by launch dateSweetcrispy 44 Inch Cat Tree Tower Cat Climbing Tower with Natural Sisal Scratching Posts Hammock Pet Condo for Indoor Cats and Kittens Play Beige
- Price
- $29.76
- Rating
- 4.5/5
- Reviews
- 1,355
- Age
- 7mo ago
Amazon Basics Cat Scratching Post Cat Scratch Pad for Indoor Cats with Catnip Single Layer with Curve 16.5 x 8.1 x 1.6 in 2-Pack
- Price
- $9.28
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 8mo ago
Markarbarka Value 2-Pack 23.6 Inch L-Shaped Cardboard Cat Scratcher Dual Use (Vert/Horiz) Scratch Pad with Toy Balls Wall-Mountable Furniture Protector Cat Scratchers for Indoor Cats
- Price
- $23.36
- Rating
- 4.6/5
- Reviews
- 534
- Age
- 11mo ago
Happi N Pets Cat Scratching Post Cat Scratcher for Indoor Cats Sisal Scratching Post & Carpet Post in One Stable Kitten Scratching Post with Replaceable Toy Extra Free Toy Light Gray
- Price
- $17.99
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 1y ago
Zakkart 2-Pack Cat Scratching Board 25.6 Tall Cardboard L Shape Vertical Cat Scratchers for Indoor Cats Cat Scratching Post for Wall and Couch Large
- Price
- $30.13
- Rating
- 4.5/5
- Reviews
- 1,266
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
48 falling
Sellers
53
Top-5 brand share
41%
Top 20: 77%
Top-5 click share
26%
Top 20: 63%
Open market
54%
- Amazon Basics13%
- FUKUMARU9%
- EHEYCIGA8%
- MECOOL6%
- ANWA5%
- TIMHAKA5%
Cat Scratching Post demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Cat Scratching Post search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cat scratching post5.5M/yr
- cat scratcher3.2M/yr
- scratching post1.1M/yr
- cat scratching board474K/yr
- cat scratchers for indoor cats564K/yr
- cat scratching posts400K/yr
- cat scratch pad630K/yr
- scratch pad for cats303K/yr
- cat scratch post295K/yr
- scratching posts for indoor cats adults281K/yr
What reviews say buyers love and hate about Cat Scratching Post
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Cats LOVE it”
“Very affordable”
“solid quality”
“Very stable”
“it holds up well to scratches”
What buyers complain about
67% of reviews“doesn't fit very well”
“Breaks easily”
“NOT STURDY AT ALL”
“Assembly Issues”
“Bad Quality Control”
Cat Scratching Post return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cat Scratching Post questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
