Is cat scratching post profitable to sell on Amazon United States?

The niche generates $18.8M/yr across 71 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Launch it (71/100).

How competitive is the cat scratching post niche?

48 brands and 53 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in cat scratching post?

Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 1.3%.

When does demand for cat scratching post peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cat scratching post niche?

Listings span $7.03–$97.87; the average listing price is $25.01 (sweet spot $15–$100). The average incumbent carries 5,597 reviews — the moat a new listing must climb.

cat scratching post

Launch it

A $18.8M/yr market growing +3.3% this quarter with returns at 1.3% — clears our launch bar.

Market size

Incredible$18.8M

$18.8M/yr · 14.4M searches

Avg price

Incredible$25.01

avg listing price — sweet spot $15–$100

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Returns

Great1.3%

return rate — above 6% kills the launch gate

Price range

Great$7.03–$97.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Review moat

Bad5,597.07

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, cat scratching post is a $18.8M/yr Amazon United States market (14.4M searches/yr). The top 5 brands hold 41% of demand. Verdict: Launch it — 71/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 600K–800K; avg 8,000–10,000/product
Revenue / yr: $15.0M–$20.0M; units × avg price
Launch success: 91%; 10 of 11 new (360d)
Conversion rate: 5.2%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.0%
Avg brand age: 28 months
Avg seller age: 148 days

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

48 falling

Sellers

Top-5 brand share

41%

Top 20: 77%

Top-5 click share

26%

Top 20: 63%

Open market

54%

Amazon Basics13%
FUKUMARU9%
EHEYCIGA8%
MECOOL6%
ANWA5%
TIMHAKA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 71 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown

EHEYCIGA$19.724.5★3,201 rev

ANWA 32 Tall Cat Scratching Posts for Indoor Cats 3-in-1 Vertical Cat Scratching Post with Plush Toys Premium Sisal Post for Cats at All Ages with Reinforced Stable Base Beige

ANWA$19.764.6★2,668 rev

TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)

TIMHAKA$10.114.5★4,668 rev

FUKUMARU Cat Scratcher 26.8 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Large Size

FUKUMARU$22.304.5★17,341 rev

Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown

Amazon Basics$35.904.5★9,043 rev

Newest

by launch date

Natural Cork cat Scratching Post-Cat Scratchers- Scratch Pads for Indoor-Cats Scratching Board-cat ramp-cat Scratch Cardboard with Toy Replaceable use-Eco-Friendly Sustainable-cat Gifts

Mocherpion$39.1777 rev

3mo ago

EHEYCIGA 2-Pack Cat Scratcher 25.6 Inch L-Shaped Cardboard Scratch Pad for Indoor Cats Vertical Cat Scratching Board with Ball Toy Furniture Protector Reversible Design for Double Life Large

EHEYCIGA$32.1183 rev

3mo ago

ZOMISIA 35 Tall Cat Scratching Post 4.7 Large Scratch Post with Thicken Wooden Base for Indoor Cats Adults Sisal Scratcher Top & Dangling Balls Super Sturdy

ZOMISIA$34.5983 rev

4mo ago

AGYM Cat Scratcher 26 inch L Shape Cat Scratching Pad for Indoor Cats Durable Sustainable Cardboard Scratcher with Box Recyclable Vertical Cat Scratch Pad to Protect Furniture Large

AGYM$17.27249 rev

5mo ago

Sweetcrispy 44 Inch Cat Tree Tower Cat Climbing Tower with Natural Sisal Scratching Posts Hammock Pet Condo for Indoor Cats and Kittens Play Beige

Sweetcrispy$29.761,355 rev

7mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly31%

“Cats LOVE it”

Value For Money9%

“Very affordable”

Quality-Overall8%

“solid quality”

Strength8%

“Very stable”

Scratch Resistance7%

“it holds up well to scratches”

Assembly/Installation5%

“Easily assembled”

Durability5%

“Durable and cute”

Size-Overall5%

“Perfect height”

Fun/Entertainment Experience3%

“Hours of fun”

Advertised Vs Actual Product2%

“Exactly as advertised”

What buyers complain about

Size-Overall18%

“doesn't fit very well”

Durability14%

“Breaks easily”

Strength9%

“NOT STURDY AT ALL”

Assembly/Installation7%

“Assembly Issues”

Quality-Overall7%

“Bad Quality Control”

Value For Money4%

“The price is lower”

Instructions/User Manual/Troubleshooting3%

“Missing instruction”

Thickness2%

“Not that thick”

Material Quality2%

“Flimsy material”

Smell2%

“Weird smell”

Top return reasons

Size-Overall40%

Defective Material/Parts13%

Assembly/Installation8%

Advertised Vs Actual Product7%

Material Quality5%

Strength4%

Value For Money3%

Quality-Overall3%

Durability2%

Escape Proof2%

Common questions

Is cat scratching post profitable to sell on Amazon United States?: The niche generates $18.8M/yr across 71 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Launch it (71/100).
How competitive is the cat scratching post niche?: 48 brands and 53 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in cat scratching post?: Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 1.3%.
When does demand for cat scratching post peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the cat scratching post niche?: Listings span $7.03–$97.87; the average listing price is $25.01 (sweet spot $15–$100). The average incumbent carries 5,597 reviews — the moat a new listing must climb.

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cat scratching post

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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