Is cat scratching post profitable to sell on Amazon United States?

The niche generates $18.8M/yr across 71 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Launch it (71/100).

How competitive is the cat scratching post niche?

48 brands and 53 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in cat scratching post?

Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 1.3%.

When does demand for cat scratching post peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cat scratching post niche?

Listings span $7.03–$97.87; the average listing price is $25.01 (sweet spot $15–$100). The average incumbent carries 5,597 reviews — the moat a new listing must climb.

cat scratching post

Launch it

A $18.8M/yr market growing +3.3% this quarter with returns at 1.3% — clears our launch bar.

Market size

Incredible$18.8M

$18.8M/yr · 14.4M searches

Avg price

Incredible$25.01

avg listing price — sweet spot $15–$100

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$7.03–$97.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Review moat

Bad5,597.07

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, cat scratching post is a $18.8M/yr Amazon United States market (14.4M searches/yr). The top 5 brands hold 41% of demand. Verdict: Launch it — 71/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cat scratching post market data

Units sold / yr: 600K–800K; avg 8,000–10,000/product
Revenue / yr: $15.0M–$20.0M; units × avg price
Conversion rate: 5.2%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.0%
Avg brand age: 28 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

48 falling

Sellers

Top-5 brand share

41%

Top 20: 77%

Top-5 click share

26%

Top 20: 63%

Open market

54%

Amazon Basics13%
FUKUMARU9%
EHEYCIGA8%
MECOOL6%
ANWA5%
TIMHAKA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cat scratching post products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown

EHEYCIGA$19.724.5★3,201 rev

ANWA 32 Tall Cat Scratching Posts for Indoor Cats 3-in-1 Vertical Cat Scratching Post with Plush Toys Premium Sisal Post for Cats at All Ages with Reinforced Stable Base Beige

ANWA$19.764.6★2,668 rev

TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)

TIMHAKA$10.114.5★4,668 rev

FUKUMARU Cat Scratcher 26.8 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Large Size

FUKUMARU$22.304.5★17,341 rev

Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown

Amazon Basics$35.904.5★9,043 rev

Newest

by launch date

Sweetcrispy 44 Inch Cat Tree Tower Cat Climbing Tower with Natural Sisal Scratching Posts Hammock Pet Condo for Indoor Cats and Kittens Play Beige

Sweetcrispy$29.761,355 rev

7mo ago

Amazon Basics Cat Scratching Post Cat Scratch Pad for Indoor Cats with Catnip Single Layer with Curve 16.5 x 8.1 x 1.6 in 2-Pack

Amazon Basics$9.28477 rev

8mo ago

Markarbarka Value 2-Pack 23.6 Inch L-Shaped Cardboard Cat Scratcher Dual Use (Vert/Horiz) Scratch Pad with Toy Balls Wall-Mountable Furniture Protector Cat Scratchers for Indoor Cats

Markarbarka$23.36534 rev

11mo ago

Happi N Pets Cat Scratching Post Cat Scratcher for Indoor Cats Sisal Scratching Post & Carpet Post in One Stable Kitten Scratching Post with Replaceable Toy Extra Free Toy Light Gray

Happi N Pets$17.99148 rev

1y ago

Zakkart 2-Pack Cat Scratching Board 25.6 Tall Cardboard L Shape Vertical Cat Scratchers for Indoor Cats Cat Scratching Post for Wall and Couch Large

Zakkart$30.131,266 rev

1y ago

What buyers say about cat scratching post

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly31%

“Cats LOVE it”

Value For Money9%

“Very affordable”

Quality-Overall8%

“solid quality”

Strength8%

“Very stable”

Scratch Resistance7%

“it holds up well to scratches”

Assembly/Installation5%

“Easily assembled”

Durability5%

“Durable and cute”

Size-Overall5%

“Perfect height”

Fun/Entertainment Experience3%

“Hours of fun”

Advertised Vs Actual Product2%

“Exactly as advertised”

What buyers complain about

Size-Overall18%

“doesn't fit very well”

Durability14%

“Breaks easily”

Strength9%

“NOT STURDY AT ALL”

Assembly/Installation7%

“Assembly Issues”

Quality-Overall7%

“Bad Quality Control”

Value For Money4%

“The price is lower”

Instructions/User Manual/Troubleshooting3%

“Missing instruction”

Thickness2%

“Not that thick”

Material Quality2%

“Flimsy material”

Smell2%

“Weird smell”

Top return reasons

Size-Overall40%

Defective Material/Parts13%

Assembly/Installation8%

Advertised Vs Actual Product7%

Material Quality5%

Strength4%

Value For Money3%

Quality-Overall3%

Durability2%

Escape Proof2%

Common questions

Is cat scratching post profitable to sell on Amazon United States?: The niche generates $18.8M/yr across 71 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Launch it (71/100).
How competitive is the cat scratching post niche?: 48 brands and 53 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in cat scratching post?: Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 1.3%.
When does demand for cat scratching post peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the cat scratching post niche?: Listings span $7.03–$97.87; the average listing price is $25.01 (sweet spot $15–$100). The average incumbent carries 5,597 reviews — the moat a new listing must climb.

cat scratching post

cat scratching post market data

Competition & brand share

Demand & seasonality

Top cat scratching post search terms