Cat Litter

Shoppers searched for this 21.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59.3M a year.

Searches, last 12 months

21.0M

Growth, 90 days vs prior 90

+9.9%

Conversion, latest week

13.7%

Market size, estimated

$59.3Ma year

Peak month

June1.2× the quietest month

Top search term

cat litter12.5M searches a year

Listings sell for $20.58 on average, from $7.88 to $33.14. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $20.58 that is $1.0M to $1.2M a year per listing.

Average price

$20.58inside the $15 to $100 sweet spot

Price range

$7.88–$33.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

50,000–60,000

Revenue per listing a year

$1.0M–$1.2M

Returns

0.1%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #21 within Litter & Housebreaking. It carries 30,660 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#21in Litter & Housebreaking

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

30,660per listing

Listings tracked

45

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months