60
blue buffalo lamb and brown rice
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$35.46avg listing price — sweet spot $15–$100
Price range
Great$9.54–$72.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Market size
Good$492K$492K/yr · 140K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,333.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand