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60

blue buffalo lamb and brown rice

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 20Conversion 87Competition 79Returns 100Price range 88Avg price 95Brand share 4Review moat 54Quality gap 55

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$35.46

avg listing price — sweet spot $15–$100

Price range

Great$9.54–$72.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Competition

Great36%

top-5 click share — an open shelf

Market size

Good$492K

$492K/yr · 140K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,333.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand