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Allergy Cat Food

Fail

The top 5 brands take 100% of clicks, so Allergy Cat Food is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$220K/yr104K searches / yr
90-day growth
+20.4%search demand this quarter
Competition
76%top-5 click share · 4 brands · 21 sellers

Flapen Score

Allergy Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Allergy Cat Food is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allergy Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Allergy Cat Food 104K times last year and spent an estimated $220K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+20.4%
Conversion, latest week
5.7%
Market size, estimated
$220Ka year
Peak month
February1.5× the quietest month
Top search term
allergy cat food27K searches a year

02 · Price

A sale here is worth $36.92.

Listings sell for $36.92 on average, from $12.22 to $70.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $36.92 that is $9K to $18K a year per listing.

Average price
$36.92inside the $15 to $100 sweet spot
Price range
$12.22–$70.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Food. It carries 1,800 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#114in Food
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,800per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
83 months

Products

Top Allergy Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 239%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Allergy Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Allergy Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • allergy cat food27K/yr
  • allergen reducing cat food26K/yr
  • cat allergy food17K/yr
  • cat food allergy reducing17K/yr
  • cat food for allergies7K/yr
  • cat allergen reducing food5K/yr
  • anti allergy cat food5K/yr

Reviews and returns

What reviews say buyers love and hate about Allergy Cat Food

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Allergies”
49%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“got severe allergies”
A buyer, on “Allergies”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Allergy Cat Food questions

Answered from the same tracked data.