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Alfalfa Hay

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Alfalfa Hay is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$300K/yr187K searches / yr
90-day growth
+21.0%search demand this quarter
Competition
77%top-5 click share · 5 brands · 14 sellers

Flapen Score

Alfalfa Hay against its category

The dotted line is the Pet Supplies average. Past it, Alfalfa Hay is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alfalfa Hay market on Amazon at a glance

Shoppers on Amazon United States searched for Alfalfa Hay 187K times last year and spent an estimated $300K. All 5 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
11.0%
Market size, estimated
$300Ka year
Peak month
April1.4× the quietest month
Top search term
alfalfa hay118K searches a year

02 · Price

A sale here is worth $14.60.

Listings sell for $14.60 on average, from $3.52 to $29.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $14.60 that is $11K to $15K a year per listing.

Average price
$14.60under the $15 to $100 sweet spot
Price range
$3.52–$29.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #53 within Small Animals. It carries 4,913 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
2.8%
Average rank
#53in Small Animals
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
4,913per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Alfalfa Hay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 222%
  • Brand 312%
  • Brand 49%
  • Brand 58%

Demand

Alfalfa Hay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Alfalfa Hay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alfalfa hay118K/yr
  • alfalfa hay for rabbits40K/yr
  • oxbow alfalfa hay12K/yr
  • alfalfa hay oxbow6K/yr
  • oxbow alfalfa hay for rabbits5K/yr
  • rabbit alfalfa hay4K/yr
  • alfalfa hay for guinea pigs3K/yr

Reviews and returns

What reviews say buyers love and hate about Alfalfa Hay

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Quality control issues”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Alfalfa Hay questions

Answered from the same tracked data.