Airtag Dog Collar
MaybeAn estimated 1.4% of orders come back. But demand is soft, at -0.3% this quarter, so Airtag Dog Collar is a Maybe.
- Flapen Score
- 56 / 100Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 5156
- Market size
- $1.3M/yr1.9M searches / yr
- 90-day growth
- -0.3%search demand this quarter
- Competition
- 53%top-5 click share · 19 brands · 29 sellers
Flapen Score
Airtag Dog Collar against its category
The dotted line is the Pet Supplies average. Past it, Airtag Dog Collar is stronger. Inside it, weaker.
Market
The Airtag Dog Collar market on Amazon at a glance
Shoppers on Amazon United States searched for Airtag Dog Collar 1.9M times last year and spent an estimated $1.3M. The top 5 brands take 65% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -0.3%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $1.3Ma year
- Peak month
- December1.4× the quietest month
- Top search term
- airtag dog collar372K searches a year
02 · Price
A sale here is worth $12.42.
Listings sell for $12.42 on average, from $5.52 to $28.15. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $12.42 that is $37K to $50K a year per listing.
- Average price
- $12.42under the $15 to $100 sweet spot
- Price range
- $5.52–$28.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $37K–$50K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Collars, Harnesses & Leashes. It carries 2,488 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Collars, Harnesses & Leashes
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 2,488per listing
- Listings tracked
- 27
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Airtag Dog Collar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
29
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
30%
- Brand 130%
- Brand 215%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Airtag Dog Collar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Airtag Dog Collar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- airtag dog collar372K/yr
- dog collar with airtag holder249K/yr
- air tag dog collar131K/yr
- dog airtag holder145K/yr
- airtag holder for dog collar136K/yr
- dog collar airtag holder93K/yr
- dog airtag84K/yr
- airtag dog collar holder94K/yr
- airtag collar dog74K/yr
- air tag collar69K/yr
Reviews and returns
What reviews say buyers love and hate about Airtag Dog Collar
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Airtag Dog Collar questions
Answered from the same tracked data.