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Airtag Cat Collar

Maybe

An estimated 0.8% of orders come back. But the top 5 products take 71% of clicks, so Airtag Cat Collar is a Maybe.

Flapen Score
53
53 / 100Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 51
Market size
$723K/yr1.3M searches / yr
90-day growth
+19.0%search demand this quarter
Competition
71%top-5 click share · 12 brands · 24 sellers

Flapen Score

Airtag Cat Collar against its category

The dotted line is the Pet Supplies average. Past it, Airtag Cat Collar is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Airtag Cat Collar market on Amazon at a glance

Shoppers on Amazon United States searched for Airtag Cat Collar 1.3M times last year and spent an estimated $723K. The top 5 brands take 81% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $723K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
4.6%
Market size, estimated
$723Ka year
Peak month
September1.5× the quietest month
Top search term
airtag cat collar264K searches a year

02 · Price

A sale here is worth $12.15.

Listings sell for $12.15 on average, from $5.15 to $28.14. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $12.15 that is $49K to $61K a year per listing.

Average price
$12.15under the $15 to $100 sweet spot
Price range
$5.15–$28.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$49K–$61K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Collars, Harnesses & Leashes. It carries 2,980 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Collars, Harnesses & Leashes
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,980per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Airtag Cat Collar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

24

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • Brand 130%
  • Brand 215%
  • Brand 315%
  • Brand 414%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Airtag Cat Collar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Airtag Cat Collar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airtag cat collar264K/yr
  • cat collar with airtag holder128K/yr
  • cat collar airtag221K/yr
  • cat airtag collar164K/yr
  • air tag cat collar70K/yr
  • airtag collar cat65K/yr
  • airtag holder for cat collar36K/yr
  • cat collar airtag holder65K/yr
  • airtag for cat27K/yr
  • cat airtag30K/yr

Reviews and returns

What reviews say buyers love and hate about Airtag Cat Collar

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
0.8%of orders come back
“literally falling apart”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common Airtag Cat Collar questions

Answered from the same tracked data.