Skip to content

Air Tags-2 Pack Apple for Dogs

Fail

Demand is soft, at -14.6% this quarter, so Air Tags-2 Pack Apple for Dogs is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$223K/yr106K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
78%top-5 click share · 8 brands · 20 sellers

Flapen Score

Air Tags-2 Pack Apple for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Air Tags-2 Pack Apple for Dogs is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Tags-2 Pack Apple for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Air Tags-2 Pack Apple for Dogs 106K times last year and spent an estimated $223K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
9.5%
Market size, estimated
$223Ka year
Top search term
air tags-2 pack apple for dogs103K searches a year

02 · Price

A sale here is worth $22.06.

Listings sell for $22.06 on average, from $5.52 to $95.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $22.06 that is $11K to $17K a year per listing.

Average price
$22.06inside the $15 to $100 sweet spot
Price range
$5.52–$95.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #16 within Collars, Harnesses & Leashes. It carries 2,779 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#16in Collars, Harnesses & Leashes
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,779per listing
Listings tracked
10

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Air Tags-2 Pack Apple for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

20

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • Brand 140%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (2 brands, 7%)

Reviews and returns

What reviews say buyers love and hate about Air Tags-2 Pack Apple for Dogs

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Air Tags-2 Pack Apple for Dogs questions

Answered from the same tracked data.