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Advantage Multi for Dogs

Fail

The top 5 brands take 96% of clicks, so Advantage Multi for Dogs is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$145K/yr41K searches / yr
90-day growth
+38.7%search demand this quarter
Competition
61%top-5 click share · 7 brands · 39 sellers

Flapen Score

Advantage Multi for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Advantage Multi for Dogs is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Advantage Multi for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Advantage Multi for Dogs 41K times last year and spent an estimated $145K. The top 5 brands take 96% of clicks. Demand peaks in May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+38.7%
Conversion, latest week
5.4%
Market size, estimated
$145Ka year
Peak month
June2.2× the quietest month
Top search term
advantage multi for dogs20K searches a year

02 · Price

A sale here is worth $65.49.

Listings sell for $65.49 on average, from $20.34 to $168.37. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $65.49 that is $0 to $7K a year per listing.

Average price
$65.49inside the $15 to $100 sweet spot
Price range
$20.34–$168.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Flea & Tick Control. It carries 26,089 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
74%
Out of stock, average day
0.0%
Average rank
#14in Flea & Tick Control
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
26,089per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Advantage Multi for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

39

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

2%

  • Brand 138%
  • Brand 223%
  • Brand 315%
  • Brand 414%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Advantage Multi for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Advantage Multi for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • advantage multi for dogs20K/yr
  • trifexis for dogs 60-120 lbs12K/yr
  • advantage flea and tick for dogs4K/yr
  • advantage plus for dogs3K/yr
  • credelio for dogs 51-1002K/yr

Reviews and returns

What reviews say buyers love and hate about Advantage Multi for Dogs

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
54%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Did not work like described”
A buyer, on “Functionality-Overall”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Advantage Multi for Dogs questions

Answered from the same tracked data.