Adaptil Diffuser
FailThe top 5 products take 100% of clicks, so Adaptil Diffuser is a Fail.
- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $59K/yr19K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 12 sellers
Flapen Score
Adaptil Diffuser against its category
The dotted line is the Pet Supplies average. Past it, Adaptil Diffuser is stronger. Inside it, weaker.
Market
The Adaptil Diffuser market on Amazon at a glance
Shoppers on Amazon United States searched for Adaptil Diffuser 19K times last year and spent an estimated $59K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $59Ka year
- Peak month
- August10.0× the quietest month
- Top search term
- adaptil spray for dogs11K searches a year
02 · Price
A sale here is worth $32.27.
Listings sell for $32.27 on average, from $17.45 to $64.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $32.27 that is $8K to $16K a year per listing.
- Average price
- $32.27inside the $15 to $100 sweet spot
- Price range
- $17.45–$64.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$16K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #295 within Health Supplies. It carries 10,412 reviews at 3.93 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 5.1%
- Average rank
- #295in Health Supplies
- Average rating
- 3.93 starsAmazon United States average 4.42 stars
- Average reviews
- 10,412per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Adaptil Diffuser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ThunderEase Dog Calming Pheromone Spray | Powered by ADAPTIL | Reduce Anxiety During Travel Vet Visits and Boarding
- Price
- $22.95
- Rating
- 4.0/5
- Reviews
- 3,472
- Age
- 9y ago

Bodhi Dog Calming Spray for Dogs & Cats - Natural Dog Anxiety Relief for Travel Fireworks & Vet - Cat Calming Spray & Detangler with Lavender - Made in USA (8 oz)
- Price
- $17.45
- Rating
- 4.4/5
- Reviews
- 28,566
- Age
- 6y ago

ThunderEase Dog Calming Pheromone Diffuser Kit | Powered by ADAPTIL | Vet Recommended to Relieve Separation Anxiety Stress Barking & Chewing and Fear of Fireworks & Thunderstorms (30 Day Supply)
- Price
- $24.16
- Rating
- 3.5/5
- Reviews
- 5,423
- Age
- 9y ago

Adaptil Spray 60 ML
- Price
- $64.52
- Rating
- 3.8/5
- Reviews
- 4,186
- Age
- 12y ago
Trending
estimated 90-day click momentum
Bodhi Dog Calming Spray for Dogs & Cats - Natural Dog Anxiety Relief for Travel Fireworks & Vet - Cat Calming Spray & Detangler with Lavender - Made in USA (8 oz)
- Price
- $17.45
- Rating
- 4.4/5
- Reviews
- 28,566
- Age
- 6y ago

ThunderEase Dog Calming Pheromone Spray | Powered by ADAPTIL | Reduce Anxiety During Travel Vet Visits and Boarding
- Price
- $22.95
- Rating
- 4.0/5
- Reviews
- 3,472
- Age
- 9y ago

ThunderEase Dog Calming Pheromone Diffuser Kit | Powered by ADAPTIL | Vet Recommended to Relieve Separation Anxiety Stress Barking & Chewing and Fear of Fireworks & Thunderstorms (30 Day Supply)
- Price
- $24.16
- Rating
- 3.5/5
- Reviews
- 5,423
- Age
- 9y ago

Adaptil Spray 60 ML
- Price
- $64.52
- Rating
- 3.8/5
- Reviews
- 4,186
- Age
- 12y ago
Newest
by launch date
Bodhi Dog Calming Spray for Dogs & Cats - Natural Dog Anxiety Relief for Travel Fireworks & Vet - Cat Calming Spray & Detangler with Lavender - Made in USA (8 oz)
- Price
- $17.45
- Rating
- 4.4/5
- Reviews
- 28,566
- Age
- 6y ago

ThunderEase Dog Calming Pheromone Spray | Powered by ADAPTIL | Reduce Anxiety During Travel Vet Visits and Boarding
- Price
- $22.95
- Rating
- 4.0/5
- Reviews
- 3,472
- Age
- 9y ago

ThunderEase Dog Calming Pheromone Diffuser Kit | Powered by ADAPTIL | Vet Recommended to Relieve Separation Anxiety Stress Barking & Chewing and Fear of Fireworks & Thunderstorms (30 Day Supply)
- Price
- $24.16
- Rating
- 3.5/5
- Reviews
- 5,423
- Age
- 9y ago

Adaptil Spray 60 ML
- Price
- $64.52
- Rating
- 3.8/5
- Reviews
- 4,186
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- ThunderEase87%
- Bodhi Dog8%
- Adaptil5%
- Open — no brand owns it (0%)
Demand
Adaptil Diffuser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 10.0×
Search terms
Top Adaptil Diffuser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- adaptil spray for dogs11K/yr
- adaptil calming spray for dogs3K/yr
- adaptil spray5K/yr
Reviews and returns
What reviews say buyers love and hate about Adaptil Diffuser
We read the reviews and the return reasons for every product selling here.
“Doesn't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adaptil Diffuser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









