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707 Calming Equine Supplement

707 Calming Equine Supplement shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look

Ranks 1,808 of 3,978 Pet Supplies niches · on the category median

Market size 50Growth 41Conversion 96Competition 18Returns 97Price range 95Avg price 95Brand share 0Review moat 50Quality gap 32
This niche Category average · 3,978 niches

Is 707 Calming Equine Supplement profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 707 Calming Equine Supplement is a $277K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 51/100.

707 Calming Equine Supplement: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +12.6% over the last 90 days and 13.6% of searches end in a purchase.

$277K

revenue / yr

Units sold / yr8K
Search volume / yr+12.6%59K
Conversion rate13.6%
Avg price$34.13

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 45
Top-5 product click share78%
Open market0%
Avg brand age114 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews1,529

Top 707 Calming Equine Supplement products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

$0$28K$55K$83K$111K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Mare Magic48%
  • Formula 70735%
  • maamgic15%
  • Farnam2%

707 Calming Equine Supplement demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR13.6%Products13Brands4Top 5 Brands100%OOS Rate1.4%Rating4.6★Reviews1,529Avg BSR#19
2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×

Top 707 Calming Equine Supplement search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mare magic17K/yr
  • 707 calming horse pellets9K/yr
  • mare magic horse supplement9K/yr
  • horse calming supplements10K/yr
  • horse tranquilizer5K/yr
  • 707 calming2K/yr
  • calming supplements for horses4K/yr
  • formula 707 calming2K/yr

What reviews say buyers love and hate about 707 Calming Equine Supplement

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall25%

Great Product

Soothing/Teething17%

relaxed my horse

Value For Money14%

Good value when compared with other sellers

Pet Friendly8%

Horse calming

Ease Of Use6%

Easy to use

What buyers complain about

92% of reviews
Functionality-Overall38%

It just didn't work

Taste-Overall13%

My horse doesn't like the taste so it's hard to feed her

Indigestion13%

Made my horse psychotic

Certifications13%

Failed the test test

Smell13%

this bag had a very bad mold smell

707 Calming Equine Supplement return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Length
16%
3Waist Fit
10%
4Hip Fit
5%
5Color
5%

Common 707 Calming Equine Supplement questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 707 Calming Equine Supplement 51/100 on Amazon United States — Worth a look. The niche generates $277K/yr across 13 tracked products. Search demand moved +12.6% over the last 90 days.
Search demand for 707 Calming Equine Supplement on Amazon United States peaks in Apr–May–Jun, where the busiest month runs 2.6× the quietest.