707 calming equine supplement
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$34.13avg listing price — sweet spot $15–$100
Price range
Incredible$17.62–$79.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$277K$277K/yr · 59K searches
Review moat
Okay1,529.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 707 calming equine supplement is a $277K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
707 calming equine supplement market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $205K–$273K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 13.6%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 100%
- Out of stock
- 1.4%
- Avg brand age
- 114 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Mare Magic48%
- Formula 70735%
- maamgic15%
- Farnam2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×
Top 707 calming equine supplement search terms
- mare magic17K/yr
- 707 calming horse pellets9K/yr
- mare magic horse supplement9K/yr
- horse calming supplements10K/yr
- horse tranquilizer5K/yr
- 707 calming2K/yr
- calming supplements for horses4K/yr
- formula 707 calming2K/yr
Top 707 calming equine supplement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mare Magic Calming Supplements 8 oz
Mare Magic$18.984.7★1,603 rev
Formula 707 Calming Equine Supplement 5LB Bag Anxiety Relief and Enhanced Focus for Horses L-Tryptophan Thiamine & Magnesium
Formula 707$45.714.4★1,324 rev
Mare Magic Calming Supplements 2 Pack New Limited Edition (8 oz)
Mare Magic$33.474.7★217 rev
Mare Magic 32 oz
Mare Magic$48.334.7★1,603 rev
Formula 707 Calming Equine Supplement 10 lb Bag 80 Servings Anxiety Relief and Enhanced Focus for Horses L-Tryptophan Thiamine & Magnesium
Formula 707$79.074.4★1,324 rev
Newest
by launch date
maamgic Mens Swim Trunks 9 Inch with Mesh Lining Bathing Suit Stretch Board Shorts with Zip Pockets for Swimming Shark L
maamgic$22.65135 rev
maamgic Mens Swim Trunks with Compression Liner 9 Inch Stretch Quick Dry Swim Shorts with Zipper Pockets Swimwear Black-Pink Shark Medium
maamgic$31.21258 rev
maamgic Mens Swim Trunks 5 with Mesh Lining Quick Dry Bathing Suits for Men Swim Shorts Swimwear Baby Blue Medium
maamgic$20.513,424 rev
maamgic Swim Trunks Boys Quick Dry Toddler Bathing Suits for Kids Swimsuit Above The Knee Boys Swim Shorts Sunglasses Shark Purple 2T
maamgic$17.623,042 rev
maamgic Mens Swim Trunks with Compression Liner 5 Inch Quick Dry Bathing Suit with Zipper Pockets Stretch No-Chafing Swim Shorts SkyBlue-Pink Shark Large
maamgic$28.294,894 rev
Trending
90-day click momentum
maamgic Mens 5 Inch Stretch Swimming Shorts Compression Liner Swim Trunks Quick Dry Bathing Suits Board Shorts Beach Shorts Swim Suits Royal Blue Medium
maamgic$26.184.7★
maamgic Swim Trunks Boys Quick Dry Toddler Bathing Suits for Kids Swimsuit Above The Knee Boys Swim Shorts Sunglasses Shark Purple 2T
maamgic$17.624.8★
maamgic Mens Swim Trunks 9 Inch with Mesh Lining Bathing Suit Stretch Board Shorts with Zip Pockets for Swimming Shark L
maamgic$22.654.4★
maamgic Mens Swim Trunks with Compression Liner 9 Inch Stretch Quick Dry Swim Shorts with Zipper Pockets Swimwear Black-Pink Shark Medium
maamgic$31.214.6★
maamgic Mens Swim Trunks with Compression Liner 5 Inch Quick Dry Bathing Suit with Zipper Pockets Stretch No-Chafing Swim Shorts SkyBlue-Pink Shark Large
maamgic$28.294.7★
What buyers say about 707 calming equine supplement
What buyers praise and complain about, mined from review topics.What buyers love
“Great Product”
“relaxed my horse”
“Good value when compared with other sellers”
“Horse calming”
“Easy to use”
“Works great”
“She likes the taste”
“It has a lovely smell”
“Natural supplement”
“Works as expected”
What buyers complain about
“It just didn't work”
“My horse doesn't like the taste so it's hard to feed her”
“Made my horse psychotic”
“Failed the test test”
“this bag had a very bad mold smell”
“Pricey”
Top return reasons
Common questions
- Is 707 calming equine supplement profitable to sell on Amazon United States?
- The niche generates $277K/yr across 13 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 707 calming equine supplement niche?
- 4 brands and 45 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 707 calming equine supplement?
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Indigestion. The return rate is 0.7%.
- When does demand for 707 calming equine supplement peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.6× the quietest.
- What does it cost to enter the 707 calming equine supplement niche?
- Listings span $17.62–$79.07; the average listing price is $34.13 (sweet spot $15–$100). The average incumbent carries 1,529 reviews — the moat a new listing must climb.