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707 Calming Equine Supplement

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so 707 Calming Equine Supplement is a Maybe.

Flapen Score
51
51 / 100
Ranks 1,808 of 3,978 Pet Supplies niches · on the category median
Market size
$277K/yr59K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
78%top-5 click share · 4 brands · 45 sellers

Flapen Score

707 Calming Equine Supplement against its category

The dotted line is the Pet Supplies average. Past it, 707 Calming Equine Supplement is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 707 Calming Equine Supplement market on Amazon at a glance

Shoppers on Amazon United States searched for 707 Calming Equine Supplement 59K times last year and spent an estimated $277K. All 4 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
13.6%
Market size, estimated
$277Ka year
Peak month
May2.6× the quietest month
Top search term
mare magic17K searches a year

02 · Price

A sale here is worth $34.13.

Listings sell for $34.13 on average, from $17.62 to $79.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $34.13 that is $17K to $26K a year per listing.

Average price
$34.13inside the $15 to $100 sweet spot
Price range
$17.62–$79.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$17K–$26K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #19 within Horses. It carries 1,529 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
1.4%
Average rank
#19in Horses
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,529per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 114 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
114 months

Products

Top 707 Calming Equine Supplement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 235%
  • Brand 315%
  • Brand 42%

Demand

707 Calming Equine Supplement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×

Search terms

Top 707 Calming Equine Supplement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mare magic17K/yr
  • 707 calming horse pellets9K/yr
  • mare magic horse supplement9K/yr
  • horse calming supplements10K/yr
  • horse tranquilizer5K/yr
  • 707 calming2K/yr
  • calming supplements for horses4K/yr
  • formula 707 calming2K/yr

Reviews and returns

What reviews say buyers love and hate about 707 Calming Equine Supplement

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“It just didn't work”
A buyer, on “Functionality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common 707 Calming Equine Supplement questions

Answered from the same tracked data.