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20 Gallon Fish Tank Filter

Maybe

Products sell for $25.82 on average, inside the sweet spot. But demand is soft, at -4.6% this quarter, so 20 Gallon Fish Tank Filter is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$326K/yr270K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
58%top-5 click share · 16 brands · 38 sellers

Flapen Score

20 Gallon Fish Tank Filter against its category

The dotted line is the Pet Supplies average. Past it, 20 Gallon Fish Tank Filter is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20 Gallon Fish Tank Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 20 Gallon Fish Tank Filter 270K times last year and spent an estimated $326K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $326K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
4.7%
Market size, estimated
$326Ka year
Peak month
March1.2× the quietest month
Top search term
20 gallon fish tank filter105K searches a year

02 · Price

A sale here is worth $25.82.

Listings sell for $25.82 on average, from $10.66 to $39.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $25.82 that is $13K to $19K a year per listing.

Average price
$25.82inside the $15 to $100 sweet spot
Price range
$10.66–$39.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$13K–$19K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #53 within Fish & Aquatic Pets. It carries 6,350 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#53in Fish & Aquatic Pets
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
6,350per listing
Listings tracked
21

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top 20 Gallon Fish Tank Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

38

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

24%

  • Brand 146%
  • Brand 210%
  • Brand 39%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

20 Gallon Fish Tank Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top 20 Gallon Fish Tank Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20 gallon fish tank filter105K/yr
  • 20 gallon aquarium filter22K/yr
  • fish tank filters 20 gallon29K/yr
  • aquarium filter 20 gallon17K/yr
  • 20 gallon filter11K/yr
  • filtro para pecera de 20 galones13K/yr
  • filter for 20 gallon fish tank12K/yr
  • 20 gallon tank filter10K/yr
  • fish tank filter 20 gallon9K/yr
  • 20 gallon filter for aquarium9K/yr

Reviews and returns

What reviews say buyers love and hate about 20 Gallon Fish Tank Filter

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Filtration”
21%of negative reviews mention “Durability”
5.2%of orders come back
“Broke”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 20 Gallon Fish Tank Filter questions

Answered from the same tracked data.