Electric Fly Swatter

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +250.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.0M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

+250.8%

Conversion, latest week

11.8%

Market size, estimated

$7.0Ma year

Peak month

July13.8× the quietest month

Top search term

electric fly swatter1.1M searches a year

Listings sell for $21.13 on average, from $10.22 to $32.27. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $21.13 that is $169K to $211K a year per listing.

Average price

$21.13inside the $15 to $100 sweet spot

Price range

$10.22–$32.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

$169K–$211K

Returns

1.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #76 within Bug Zappers. It carries 5,575 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

9.3%

Average rank

#76in Bug Zappers

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

5,575per listing

Listings tracked

28

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

36 months