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12 Inch Pizza Stone

Fail

Shoppers spend an estimated $63K a year here, so 12 Inch Pizza Stone is a Fail.

Flapen Score
44
44 / 100
Ranks 7,439 of 8,839 Patio, Lawn & Garden niches · −12 vs the category median of 56
Market size
$63K/yr49K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
57%top-5 click share · 10 brands · 14 sellers

Flapen Score

12 Inch Pizza Stone against its category

The dotted line is the Patio, Lawn & Garden average. Past it, 12 Inch Pizza Stone is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Inch Pizza Stone market on Amazon at a glance

Shoppers on Amazon United States searched for 12 Inch Pizza Stone 49K times last year and spent an estimated $63K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
5.4%
Market size, estimated
$63Ka year
Top search term
small pizza stone14K searches a year

02 · Price

A sale here is worth $23.71.

Listings sell for $23.71 on average, from $16.83 to $29.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $23.71 that is $2K to $6K a year per listing.

Average price
$23.71inside the $15 to $100 sweet spot
Price range
$16.83–$29.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #25 within Grilling Cookware & Rotisseries. It carries 1,917 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#25in Grilling Cookware & Rotisseries
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,917per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top 12 Inch Pizza Stone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

9%

  • Brand 140%
  • Brand 235%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Search terms

Top 12 Inch Pizza Stone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small pizza stone14K/yr
  • 12 inch pizza stone10K/yr
  • 12 pizza stone8K/yr
  • pizza stone 12 inch4K/yr
  • 10 inch pizza stone4K/yr
  • pizza stone for toaster oven4K/yr
  • toaster oven pizza stone4K/yr
  • air fryer pizza stone2K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Inch Pizza Stone

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Cannot fit it inside the oven when its folded up”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 12 Inch Pizza Stone questions

Answered from the same tracked data.