Is 12 inch chainsaw profitable to sell on Amazon United States?

The niche generates $614K/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +22.7%. Flapen's verdict: Skip it (48/100).

How competitive is the 12 inch chainsaw niche?

9 brands and 31 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in 12 inch chainsaw?

Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 3.1%.

When does demand for 12 inch chainsaw peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.9× the quietest.

What does it cost to enter the 12 inch chainsaw niche?

Listings span $50.57–$273.59; the average listing price is $141.25 (sweet spot $15–$100). The average incumbent carries 1,506 reviews — the moat a new listing must climb.

12 inch chainsaw

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$614K

$614K/yr · 158K searches

Avg price

Good$141.25

avg listing price — sweet spot $15–$100

Growth

Good+22.7%

90-day search growth — must beat 0% to launch

Review moat

Okay1,506.11

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$50.57–$273.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, 12 inch chainsaw is a $614K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

12 inch chainsaw market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $424K–$565K; units × avg price
Conversion rate: 2.8%
Avg BSR: #149
Page quality: 0%
Prime: 96%
Sponsored: 86%
Out of stock: 4.9%
Avg brand age: 26 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

Greenworks88%
Seesii3%
VEVOR3%
DEHANTOOLS1%
NEO-TEC1%
Supstable1%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +22.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Open Trend

Top 12 inch chainsaw search terms

greenworks chainsaw58K/yr +14.0%2.7% conv.
12 inch chainsaw27K/yr -8.6%0.7% conv.
greenworks saw12K/yr +120.8%1.4% conv.
greenworks 40v chainsaw11K/yr +96.2%3.2% conv.
greenworks chainsaw 40v12K/yr +81.9%3.6% conv.
green works chain saw10K/yr +6.8%2.5% conv.
40v chainsaw7K/yr +18.1%0.5% conv.
chainsaw 12in5K/yr -13.7%0.5% conv.
greenworks chain saw4K/yr +47.0%2.4% conv.
10 chainsaw4K/yr +28.2%0.9% conv.

All search terms

Top 12 inch chainsaw products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Greenworks 40V 12 Cordless Compact Chainsaw (Great For Storm Clean-Up Pruning and Camping) 2.0Ah Battery and Charger Included

Greenworks$129.244.4★728 rev

Greenworks 80V 18 Brushless Cordless Chainsaw (Great For Tree Felling Limbing Pruning and Firewood) / 75+ Compatible Tools) 2.0Ah Battery and Rapid Charger Included

Greenworks$221.974.4★2,121 rev

Greenworks 24V 6 Mini Chainsaw Cordless Small Cordless Handheld Saw 2.0Ah Battery and Charger Included for Tree Trimming and Pruning

Greenworks$97.744.4★528 rev

Greenworks 24V 10 Cordless Compact Chainsaw (Great For Storm Clean-Up Pruning and Firewood) 2.0Ah Battery and Charger Included

Greenworks$107.634.2★348 rev

Greenworks 40V 16 Brushless Cordless Chainsaw 4.0Ah Battery and Charger Included

Greenworks$170.714.4★6,080 rev

Newest

by launch date

Greenworks 48V (24V x 2) 16 Brushless Chainsaw Great For Tree Felling Limbing Pruning and Firewood / 200+ Compatible Tools (2) 4.0Ah Batteries and 100W Type-C Charger (3-FT Cord)

Greenworks$229.5829 rev

5mo ago

Mini Chainsaw Cordless 8 Inch & 6 Inch Electric Chainsaw Battery Powered 1000W Brushless Handheld Power Chain Saw with 2 Batteries Small Tree Saw for Branch Trimming Wood Cutting

Supstable$50.574,455 rev

11mo ago

SEESII Electric Chainsaw Cordless 12-inch Handheld Chain Saws with 2 x 4.0Ah Battery Tree Saw with Tool-free Chain Tension Auto Oiling for Wood Cutting Trimming Branch

Seesii$90.1615,858 rev

11mo ago

Brushless Electric Chainsaw 12 Cordless Tool Only for Dewalt 20V/60V Battery with Auto Oiler & Security Lock for Tree Saw Trimming and Branch Wood Cutting (Tool Only)

FXAFXA$61.48357 rev

1y ago

Greenworks 40V 18 Brushless Cordless Chainsaw 5.0Ah Battery and Charger Included

Greenworks$273.594 rev

1y ago

What buyers say about 12 inch chainsaw

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Great Value”

Ease Of Use13%

“Easy to Use”

Cutting/Trimming12%

“great for trimming”

Battery Life9%

“Battery life is fine”

Quality-Overall9%

“Excellent product”

Weight Light7%

“light and easy to handle”

Advertised Vs Actual Product5%

“As advertised”

Strength3%

“It is strong”

Size-Overall3%

“Perfect size”

Motor Power2%

“Plenty of Power”

What buyers complain about

Battery Life10%

“Battery life is very short”

Durability9%

“Wont last”

Quality-Overall9%

“Cheap made”

Functionality-Overall5%

“can't seem to locate telescoping mechanism”

Leak-Proof5%

“Leaks Oil”

Size-Overall5%

“it didn't fit”

Assembly/Installation3%

“A little kludgie to assemble”

Charging3%

“will not charge”

Value For Money3%

“much less the price they're asking”

Instructions/User Manual/Troubleshooting2%

“Instructions unclear”

Top return reasons

Functionality-Overall13%

Size-Overall13%

Defective Material/Parts9%

Advertised Vs Actual Product7%

Cutting/Trimming6%

Weight Heavy6%

Battery Inclusion6%

Mechanism Issues5%

Product Condition4%

Durability4%

Common questions

Is 12 inch chainsaw profitable to sell on Amazon United States?: The niche generates $614K/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +22.7%. Flapen's verdict: Skip it (48/100).
How competitive is the 12 inch chainsaw niche?: 9 brands and 31 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in 12 inch chainsaw?: Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 3.1%.
When does demand for 12 inch chainsaw peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
What does it cost to enter the 12 inch chainsaw niche?: Listings span $50.57–$273.59; the average listing price is $141.25 (sweet spot $15–$100). The average incumbent carries 1,506 reviews — the moat a new listing must climb.