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54

12 ft flying witch on broom

Worth a look

Shows demand growing +218.8% this quarter, but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 98Conversion 9Competition 74Returns 22Price range 20Avg price 77Brand share 60Review moat 88Quality gap 86

Growth

Incredible+218.8%

90-day search growth — must beat 0% to launch

Review moat

Great242.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$94.77

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Price range

Bad$30.66–$375.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$37K

$37K/yr · 52K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, 12 ft flying witch on broom is a $37K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

12 ft flying witch on broom market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$47K–$71K
units × avg price
Conversion rate
0.8%
Avg BSR
#5,858
Page quality
0%
Prime
36%
Sponsored
43%
Out of stock
58.6%
Avg brand age
36 months
Avg seller age
183 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

39

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

41%

Top 20: 90%

Open market

24%

  • Fun Costumes25%
  • Haunted Hill Farm19%
  • Fun Express9%
  • Entehaus8%
  • JAZGROM7%
  • JOYIN7%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +218.8% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 90.8×

Top 12 ft flying witch on broom search terms

  • witch animatronic16K/yr
  • animatronic witch11K/yr
  • animated witch11K/yr
  • witch animatronic halloween9K/yr
  • life size witch4K/yr
All search terms

Top 12 ft flying witch on broom products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 12 ft flying witch on broom

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Good price”

Design-Overall22%

“Nice decoration”

Quality-Overall17%

“The details are very well achieved”

Efficiency10%

“Works perfectly”

Drop/Impact Protection10%

“Good for deterrent”

Advertised Vs Actual Product3%

“It worked just like it should”

Storage Capacity3%

“it's really easy to store during off season”

Durability3%

“it looks resistant”

Assembly/Installation3%

“it's super easy to put together”

What buyers complain about

Strength20%

“Not very sturdy”

Quality-Overall20%

“Poor quality”

Functionality-Overall10%

“It didnt work properly from the start”

Value For Money10%

“But unfortunately, Im not the biggest fan of the hat or the clothing on this one because it definitely feels a lot cheaper than the original”

Durability10%

“The will not last”

Material Quality10%

“Also Im not a fan of how the grey creepy cloth looks on the new model”

Size-Overall4%

“she is not wide like the picture”

Battery Life4%

“the battery box doesnt work like shes supposed to”

Instructions/User Manual/Troubleshooting4%

“Unfortunately she didnt come with any instructions”

Moist/Dry4%

“there is dried hot glue all over her clothes”

Top return reasons

Advertised Vs Actual Product28%
Defective Material/Parts22%
Durability11%
Functionality-Overall11%
Quality-Overall11%
Adjustability/Rotatability/Reclining6%
Battery Inclusion6%
Mechanism Issues6%

Common questions

Is 12 ft flying witch on broom profitable to sell on Amazon United States?
The niche generates $37K/yr across 28 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +218.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the 12 ft flying witch on broom niche?
14 brands and 39 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in 12 ft flying witch on broom?
Top complaints mined from reviews: Strength, Quality-Overall, Functionality-Overall. The return rate is 5.9% — above our launch gate.
When does demand for 12 ft flying witch on broom peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 90.8× the quietest.
What does it cost to enter the 12 ft flying witch on broom niche?
Listings span $30.66–$375.95; the average listing price is $94.77 (sweet spot $15–$100). The average incumbent carries 242 reviews — the moat a new listing must climb.