12 12 12 Fertilizer
MaybeAn estimated 0.3% of orders come back. But shoppers spend an estimated $24K a year here, so 12 12 12 Fertilizer is a Maybe.
- Flapen Score
- 55 / 100Ranks 4,476 of 8,839 Patio, Lawn & Garden niches · −1 vs the category median of 5655
- Market size
- $24K/yr17K searches / yr
- 90-day growth
- +75.4%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 74 sellers
Flapen Score
12 12 12 Fertilizer against its category
The dotted line is the Patio, Lawn & Garden average. Past it, 12 12 12 Fertilizer is stronger. Inside it, weaker.
Market
The 12 12 12 Fertilizer market on Amazon at a glance
Shoppers on Amazon United States searched for 12 12 12 Fertilizer 17K times last year and spent an estimated $24K. The top 5 brands take 67% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +75.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- +75.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $24Ka year
- Top search term
- 12-12-12 fertilizer7K searches a year
02 · Price
A sale here is worth $25.11.
Listings sell for $25.11 on average, from $8.31 to $50.80. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $25.11 that is $0 to $3K a year per listing.
- Average price
- $25.11inside the $15 to $100 sweet spot
- Price range
- $8.31–$50.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,032 within Soils, Mulches & Planting Media. It carries 3,056 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 73%
- Out of stock, average day
- 2.3%
- Average rank
- #1,032in Soils, Mulches & Planting Media
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,056per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top 12 12 12 Fertilizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
74
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
25%
- Brand 128%
- Brand 211%
- Brand 310%
- Brand 410%
- Brand 58%
- Brand 68%
Demand
12 12 12 Fertilizer search demand
Weekly searches over the year. Pick a range.
Search terms
Top 12 12 12 Fertilizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 12-12-12 fertilizer7K/yr
- 12 12 12 fertilizer7K/yr
- flower fertilizer granules3K/yr
Reviews and returns
What reviews say buyers love and hate about 12 12 12 Fertilizer
We read the reviews and the return reasons for every product selling here.
“No germination at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12 12 12 Fertilizer questions
Answered from the same tracked data.