How competitive is the 12 12 12 Fertilizer niche on Amazon United States?

14 brands and 74 sellers compete in 12 12 12 Fertilizer on Amazon United States. The top 5 12 12 12 Fertilizer products take 57% of clicks and its top 5 brands hold 67% of demand.

What does it cost to enter the 12 12 12 Fertilizer niche?

12 12 12 Fertilizer sells for $25.11 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $8.31–$50.80. The average incumbent carries 3,056 reviews — the moat a new listing must climb.

12 12 12 Fertilizer

12 12 12 Fertilizer shows low returns (0.3%), but a small market ($24K/yr) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

Ranks 4,476 of 8,839 Patio, Lawn & Garden niches · −1 vs the category median of 56

This niche Category average · 8,839 niches

Is 12 12 12 Fertilizer profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 12 12 12 Fertilizer is a $24K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 55/100.

12 12 12 Fertilizer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +75.4% over the last 90 days and 5.7% of searches end in a purchase.

$24K

revenue / yr

Units sold / yr1K

Search volume / yr+75.4%17K

Conversion rate5.7%

Avg price$25.11

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers14 · 74

Top-5 product click share57%

Open market33%

Avg brand age95 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Top 12 12 12 Fertilizer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Twin Pine 7137 40 lbs All-Purpose Fertilizer 12-12-12

Price: $47.87
Rating: 4.8/5
Reviews: 12
Age: 2y ago

Southern Ag All Purpose Granular Fertilizer 10-10-10 5 LB Size: 5 LB

Price: $18.76
Rating: 4.6/5
Reviews: 2,850
Age: 15y ago

Osmocote Smart-Release Plant Food Plus Outdoor & Indoor1 - Granular Continuous Release Plant Fertilizer with 11 Essential Nutrients 1 lb.

Price: $8.50
Rating: 4.8/5
Reviews: 4,710
Age: 3y ago

Miracle-Gro Shake N Feed All Purpose Plant Food 4.5 lb.

Price: $13.67
Rating: 4.7/5
Reviews: 15,825
Age: 11y ago

Fertilome (12140) Garden Cote Fertilizer 12-12-12 (1 lb.)

Price: $17.77
Rating: 4.7/5
Reviews: 37
Age: 5y ago

Newest

by launch date

10-10-10 General All Purpose Fertilizer for Flowers and Vegetable Beds - Raised Garden Beds - Safe for Fruits Lawns Grass - Promotes Soil Heath and Growth - 50 Pound Bag

Price: $50.80
Rating: 4.4/5
Reviews: 88
Age: 1y ago

Gardenwise 13-13-13 Slow Release Granular Fertilizer All Purpose Plant Food 13 13 13 for Outdoor Grass Vegetables Roses Flowers Shrubs Trees. Lawns Gardens Potted Plants (1/2 Quart)

Price: $13.43
Rating: 4.6/5
Reviews: 163
Age: 2y ago

12-12-12 Starter Fertilizer (10 Pounds)

Price: $36.82
Rating: 4.0/5
Reviews: 14
Age: 2y ago

Twin Pine 7137 40 lbs All-Purpose Fertilizer 12-12-12

Price: $47.87
Rating: 4.8/5
Reviews: 12
Age: 2y ago

10-10-10 Plant Fertilizer Slow Release - 10 10 10 All Purpose Granular Garden Fertilizer for Vegetables Tomato Arborvitae Shrubs Rose Flowers Fruit Fig Trees (1/2 Quart)

Price: $14.52
Rating: 4.6/5
Reviews: 1,851
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

25%

Twin Pine28%
Miracle-Gro11%
Osmocote10%
ferti-lome10%
Scotts8%
Southern Ag8%

12 12 12 Fertilizer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume17KCVR5.7%Products22Brands14Top 5 Brands67%OOS Rate2.3%Rating4.6★Reviews3,056Avg BSR#1,032

Top 12 12 12 Fertilizer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

12-12-12 fertilizer7K/yr +48.6%2.9% conv.
12 12 12 fertilizer7K/yr +54.7%3.2% conv.
flower fertilizer granules3K/yr +348.9%9.2% conv.

What reviews say buyers love and hate about 12 12 12 Fertilizer

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Plant Growth41%

“Its helpful growing plants”

Quality-Overall19%

“Great quality and exactly as described”

Value For Money8%

“Worth the money”

Ease Of Use7%

“Easy effective”

Advertised Vs Actual Product7%

“As advertised”

What buyers complain about

77% of reviews

Plant Growth19%

“No germination at all”

Value For Money13%

“Pricey and not much in container”

Pest/Insect Control10%

“kills bees”

Size-Overall9%

“The size of this bottle was pretty big for the price”

Ease Of Use6%

“Impossible to open”

12 12 12 Fertilizer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

24%

2Advertised Vs Actual Product

18%

3Size-Overall

17%

4Functionality-Overall

10%

5Plant Growth

Common 12 12 12 Fertilizer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 12 12 12 Fertilizer 55/100 on Amazon United States — Worth a look. The niche generates $24K/yr across 22 tracked products. Search demand moved +75.4% over the last 90 days.

12 12 12 Fertilizer buyers on Amazon United States complain most about Plant Growth, Value For Money, Pest/Insect Control, the themes mined from the niche's reviews. Its return rate is 0.3%.