12 12 12 fertilizer
Worth a lookShows low returns (0.3%), but a small market ($24K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$25.11avg listing price — sweet spot $15–$100
Price range
Great$8.31–$50.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+75.4%90-day search growth — must beat 0% to launch
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,056.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$24K$24K/yr · 17K searches
According to Flapen's Amazon United States niche tracking, 12 12 12 fertilizer is a $24K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
12 12 12 fertilizer market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $25K–$31K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #1,032
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 86%
- Out of stock
- 2.3%
- Avg brand age
- 95 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
74
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
25%
- Twin Pine28%
- Miracle-Gro11%
- Osmocote10%
- ferti-lome10%
- Scotts8%
- Southern Ag8%
Demand
Weekly Amazon search volume, last 10 weeks — +75.4% search growth over the last 90 days.Top 12 12 12 fertilizer search terms
- 12-12-12 fertilizer7K/yr
- 12 12 12 fertilizer7K/yr
- flower fertilizer granules3K/yr
Top 12 12 12 fertilizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Twin Pine 7137 40 lbs All-Purpose Fertilizer 12-12-12
Twin Pine$47.874.8★12 rev
Southern Ag All Purpose Granular Fertilizer 10-10-10 5 LB Size: 5 LB
Southern Ag$18.764.6★2,850 rev
Osmocote Smart-Release Plant Food Plus Outdoor & Indoor1 - Granular Continuous Release Plant Fertilizer with 11 Essential Nutrients 1 lb.
Osmocote$8.504.8★4,710 rev
Miracle-Gro Shake N Feed All Purpose Plant Food 4.5 lb.
Miracle-Gro$13.674.7★15,825 rev
Fertilome (12140) Garden Cote Fertilizer 12-12-12 (1 lb.)
ferti-lome$17.774.7★37 rev
Newest
by launch date
10-10-10 General All Purpose Fertilizer for Flowers and Vegetable Beds - Raised Garden Beds - Safe for Fruits Lawns Grass - Promotes Soil Heath and Growth - 50 Pound Bag
CountryMax$50.8088 rev
Gardenwise 13-13-13 Slow Release Granular Fertilizer All Purpose Plant Food 13 13 13 for Outdoor Grass Vegetables Roses Flowers Shrubs Trees. Lawns Gardens Potted Plants (1/2 Quart)
GARDENWISE$13.43163 rev
12-12-12 Starter Fertilizer (10 Pounds)
CZ Grain$36.8214 rev
Twin Pine 7137 40 lbs All-Purpose Fertilizer 12-12-12
Twin Pine$47.8712 rev
10-10-10 Plant Fertilizer Slow Release - 10 10 10 All Purpose Granular Garden Fertilizer for Vegetables Tomato Arborvitae Shrubs Rose Flowers Fruit Fig Trees (1/2 Quart)
GARDENWISE$14.521,851 rev
Trending
90-day click momentum
Miracle-Gro Shake N Feed Rose & Bloom Plant Food 4.5 lb
Miracle-Gro$15.214.7★
GreenView Multi-Purpose Fertilizer NPK 12-12-12 33 lb. Feeds Vegetables Flowers Trees and shrubs for up to 8 Weeks Promoting Healthy Growth and Greater yields. Covers up to 15 700 sq. ft.
Greenview$41.915.0★
Osmocote Smart-Release Plant Food Plus Outdoor & Indoor1 - Granular Continuous Release Plant Fertilizer with 11 Essential Nutrients 2 lbs.
Osmocote$12.734.8★
Osmocote Smart-Release Plant Food Plus Outdoor & Indoor1 - Granular Continuous Release Plant Fertilizer with 11 Essential Nutrients 1 lb.
Osmocote$8.504.8★
Fertilome (12141) Garden Cote Fertilizer 12-12-12 (4.5 lb.)
ferti-lome$42.514.7★
What buyers say about 12 12 12 fertilizer
What buyers praise and complain about, mined from review topics.What buyers love
“Its helpful growing plants”
“Great quality and exactly as described”
“Worth the money”
“Easy effective”
“As advertised”
“Kills bugs”
“have a richer color”
“The instructions were very clear”
“Ive now used this product for a couple years”
“seem more vigorous than before I started using it”
What buyers complain about
“No germination at all”
“Pricey and not much in container”
“kills bees”
“The size of this bottle was pretty big for the price”
“Impossible to open”
“Garbage product, burnt my grass instead of improving with lots of water added”
“It obviously had been opened”
“In that interim time I had several shrubs that started showing burning”
“Cant screw up fertilizer”
“Didn't help with rust”
Top return reasons
Common questions
- Is 12 12 12 fertilizer profitable to sell on Amazon United States?
- The niche generates $24K/yr across 22 tracked products. 90-day search growth is +75.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the 12 12 12 fertilizer niche?
- 14 brands and 74 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in 12 12 12 fertilizer?
- Top complaints mined from reviews: Plant Growth, Value For Money, Pest/Insect Control. The return rate is 0.3%.
- What does it cost to enter the 12 12 12 fertilizer niche?
- Listings span $8.31–$50.80; the average listing price is $25.11 (sweet spot $15–$100). The average incumbent carries 3,056 reviews — the moat a new listing must climb.