12 12 12 Fertilizer
MaybeAn estimated 0.3% of orders come back. But shoppers spend an estimated $24K a year here, so 12 12 12 Fertilizer is a Maybe.
- Flapen Score
- 55 / 100Ranks 4,476 of 8,839 Patio, Lawn & Garden niches · −1 vs the category median of 5655
- Market size
- $24K/yr17K searches / yr
- 90-day growth
- +75.4%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 74 sellers
Flapen Score
12 12 12 Fertilizer against its category
The dotted line is the Patio, Lawn & Garden average. Past it, 12 12 12 Fertilizer is stronger. Inside it, weaker.
Market
The 12 12 12 Fertilizer market on Amazon at a glance
Shoppers on Amazon United States searched for 12 12 12 Fertilizer 17K times last year and spent an estimated $24K. The top 5 brands take 67% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +75.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- +75.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $24Ka year
- Top search term
- 12-12-12 fertilizer7K searches a year
02 · Price
A sale here is worth $25.11.
Listings sell for $25.11 on average, from $8.31 to $50.80. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $25.11 that is $0 to $3K a year per listing.
- Average price
- $25.11inside the $15 to $100 sweet spot
- Price range
- $8.31–$50.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,032 within Soils, Mulches & Planting Media. It carries 3,056 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 73%
- Out of stock, average day
- 2.3%
- Average rank
- #1,032in Soils, Mulches & Planting Media
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,056per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top 12 12 12 Fertilizer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Twin Pine 7137 40 lbs All-Purpose Fertilizer 12-12-12
- Price
- $47.87
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 2y ago

Southern Ag All Purpose Granular Fertilizer 10-10-10 5 LB Size: 5 LB
- Price
- $18.76
- Rating
- 4.6/5
- Reviews
- 2,850
- Age
- 15y ago

Osmocote Smart-Release Plant Food Plus Outdoor & Indoor1 - Granular Continuous Release Plant Fertilizer with 11 Essential Nutrients 1 lb.
- Price
- $8.50
- Rating
- 4.8/5
- Reviews
- 4,710
- Age
- 3y ago

Miracle-Gro Shake N Feed All Purpose Plant Food 4.5 lb.
- Price
- $13.67
- Rating
- 4.7/5
- Reviews
- 15,825
- Age
- 11y ago

Fertilome (12140) Garden Cote Fertilizer 12-12-12 (1 lb.)
- Price
- $17.77
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 5y ago
Trending
estimated 90-day click momentum
Miracle-Gro Shake N Feed Rose & Bloom Plant Food 4.5 lb
- Price
- $15.21
- Rating
- 4.7/5
- Reviews
- 2,538
- Age
- 12y ago

GreenView Multi-Purpose Fertilizer NPK 12-12-12 33 lb. Feeds Vegetables Flowers Trees and shrubs for up to 8 Weeks Promoting Healthy Growth and Greater yields. Covers up to 15 700 sq. ft.
- Price
- $41.91
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 15y ago

Osmocote Smart-Release Plant Food Plus Outdoor & Indoor1 - Granular Continuous Release Plant Fertilizer with 11 Essential Nutrients 2 lbs.
- Price
- $12.73
- Rating
- 4.8/5
- Reviews
- 4,710
- Age
- 3y ago

Osmocote Smart-Release Plant Food Plus Outdoor & Indoor1 - Granular Continuous Release Plant Fertilizer with 11 Essential Nutrients 1 lb.
- Price
- $8.50
- Rating
- 4.8/5
- Reviews
- 4,710
- Age
- 3y ago

Fertilome (12141) Garden Cote Fertilizer 12-12-12 (4.5 lb.)
- Price
- $42.51
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 5y ago
Newest
by launch date
10-10-10 General All Purpose Fertilizer for Flowers and Vegetable Beds - Raised Garden Beds - Safe for Fruits Lawns Grass - Promotes Soil Heath and Growth - 50 Pound Bag
- Price
- $50.80
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 1y ago

Gardenwise 13-13-13 Slow Release Granular Fertilizer All Purpose Plant Food 13 13 13 for Outdoor Grass Vegetables Roses Flowers Shrubs Trees. Lawns Gardens Potted Plants (1/2 Quart)
- Price
- $13.43
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 2y ago

12-12-12 Starter Fertilizer (10 Pounds)
- Price
- $36.82
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 2y ago

Twin Pine 7137 40 lbs All-Purpose Fertilizer 12-12-12
- Price
- $47.87
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 2y ago

10-10-10 Plant Fertilizer Slow Release - 10 10 10 All Purpose Granular Garden Fertilizer for Vegetables Tomato Arborvitae Shrubs Rose Flowers Fruit Fig Trees (1/2 Quart)
- Price
- $14.52
- Rating
- 4.6/5
- Reviews
- 1,851
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
74
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 98%
Open market
25%
- Twin Pine28%
- Miracle-Gro11%
- Osmocote10%
- ferti-lome10%
- Scotts8%
- Southern Ag8%
Demand
12 12 12 Fertilizer search demand
Weekly searches over the year. Pick a range.
Search terms
Top 12 12 12 Fertilizer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12-12-12 fertilizer7K/yr
- 12 12 12 fertilizer7K/yr
- flower fertilizer granules3K/yr
Reviews and returns
What reviews say buyers love and hate about 12 12 12 Fertilizer
We read the reviews and the return reasons for every product selling here.
“No germination at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12 12 12 Fertilizer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









