Is 10x30 pool profitable to sell on Amazon United States?

The niche generates $213K/yr across 31 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +370.7%. Flapen's verdict: Worth a look (61/100).

How competitive is the 10x30 pool niche?

10 brands and 52 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in 10x30 pool?

Top complaints mined from reviews: Leak-Proof, Filtration, Durability. The return rate is 0.7%.

When does demand for 10x30 pool peak?

Demand peaks in May–Jun–Jul; the busiest month runs 46.8× the quietest.

What does it cost to enter the 10x30 pool niche?

Listings span $45.41–$141.92; the average listing price is $102.32 (sweet spot $15–$100). The average incumbent carries 5,128 reviews — the moat a new listing must climb.

10x30 pool

Worth a look

Shows demand growing +370.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+370.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$102.32

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good$45.41–$141.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$213K

$213K/yr · 102K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,128.45

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, 10x30 pool is a $213K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

10x30 pool market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $205K–$256K; units × avg price
Conversion rate: 2.1%
Avg BSR: #22
Page quality: 0%
Prime: 42%
Sponsored: 97%
Out of stock: 0.4%
Avg brand age: 28 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

Intex60%
Bestway15%
Funsicle8%
WaveHaven6%
INTEX5%
VINGLI2%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +370.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 46.8×

Open Trend

Top 10x30 pool search terms

10x30 pool26K/yr +478.7%1.9% conv.
8 ft pool12K/yr +393.5%0.9% conv.
8 foot pool10K/yr +322.5%1.2% conv.
intex 10 x 30 pool9K/yr +412.5%3.6% conv.
10 x 30 pool7K/yr +451.0%1.9% conv.
10 ft round pool5K/yr +386.1%1.4% conv.
piscina 10x305K/yr +268.6%1.4% conv.
intex 10x30 pool4K/yr +467.6%3.0% conv.
10ft round pool4K/yr +311.5%1.7% conv.
8x8 pool4K/yr +304.7%0.5% conv.

All search terms

Top 10x30 pool products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bestway Steel Pro MAX 10 x 30 Above Ground Pool Round Metal Frame Outdoor Swimming Pool Set with Filter Pump & Type I Cartridge Gray

Bestway$119.224.1★3,603 rev

Intex Metal Frame 10 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 330 GPH Cartridge Filter Pump and Type H Filter Cartridge

Intex$107.704.2★388 rev

INTEX 26701EH Prism Frame Premium Above Ground Swimming Pool Set: 10ft x 30in Includes 330 GPH Cartridge Filter Pump SuperTough Puncture Resistant Rust Resistant 1185 Gallon Capacity

Intex$127.864.2★9,213 rev

INTEX 28200EP 10Ft X 30In Metal Frame Above Ground Swimming Pool Pool Only (Pump Not Included)

Intex$92.634.3★790 rev

INTEX 26700EH Prism Frame 10 ft x 30 in Above Ground Pool Round Swimming Pool with Steel Frame Pump Not Included

Intex$108.774.3★2,597 rev

Newest

by launch date

VINGLI 10FT x 30IN Metal Frame Above Ground Pool Round Steel Frame Swimming Pool for Backyard Outdoor Portable Water Pool for Adults| Families| Friends

VINGLI$84.9818 rev

3mo ago

Intex 28295EP 10 x 30 Metal Frame Round Above Ground Swimming Pool - Pool Only

Intex$114.36178 rev

4mo ago

WaveHaven Above Ground Pool 10ft x 30in Frame Deep Swimming Pool Round Family Pool Large Above Ground Pool Easy Set 1200 Gallon Pool Outdoor Backyard Pool for Kids Adults-Grey Pump Not Included

WaveHaven$119.23146 rev

7mo ago

WaveHaven Above Ground Pool 10ft x 30in Frame Deep Swimming Pool Round Family Pool Large Above Ground Pool Easy Set 1200 Gallon Pool Outdoor Backyard Pool for Kids Adults-Blue Pump Not Included

WaveHaven$127.90146 rev

7mo ago

Funsicle Activity 8 x 30 Round Above Ground Swimming Pool Includes FiltraBoost 400 GPH Filter Pump with AutoSkimmer Type I Filter Cartridge & Repair Patch

Funsicle$126.1186 rev

10mo ago

What buyers say about 10x30 pool

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation19%

“Easy set up”

Size-Overall14%

“It is a good height for my son”

Value For Money11%

“very affordable”

Quality-Overall9%

“Excellent product”

Durability6%

“holds up well”

Strength5%

“The frame feels sturdy”

Material Quality3%

“The material feels durable”

Water Resistance3%

“It held the water without any issues”

Ease Of Use2%

“Easy to use”

Filtration2%

“The filter is great”

What buyers complain about

Leak-Proof25%

“it was leaking”

Filtration8%

“Filter does not work”

Durability6%

“The after a week the seem started coming apart”

Value For Money5%

“Disappointed making product cheaper”

Assembly/Installation5%

“cant put it together”

Size-Overall5%

“Wrong size”

Quality-Overall5%

“Cheap Garbage”

Water Resistance2%

“The pool would not hold water”

Thickness2%

“also doesn't feel like the thickest material”

Material Quality2%

“Super thin material won't”

Top return reasons

Size-Overall39%

Leak-Proof20%

Value For Money8%

Advertised Vs Actual Product4%

Defective Material/Parts4%

Water Resistance4%

Assembly/Installation3%

Filtration3%

Functionality-Overall2%

Product Condition1%

Common questions

Is 10x30 pool profitable to sell on Amazon United States?: The niche generates $213K/yr across 31 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +370.7%. Flapen's verdict: Worth a look (61/100).
How competitive is the 10x30 pool niche?: 10 brands and 52 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in 10x30 pool?: Top complaints mined from reviews: Leak-Proof, Filtration, Durability. The return rate is 0.7%.
When does demand for 10x30 pool peak?: Demand peaks in May–Jun–Jul; the busiest month runs 46.8× the quietest.
What does it cost to enter the 10x30 pool niche?: Listings span $45.41–$141.92; the average listing price is $102.32 (sweet spot $15–$100). The average incumbent carries 5,128 reviews — the moat a new listing must climb.