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10x20 Rug

Maybe

The top 5 products take only 24% of clicks. But buyers convert on only 0.1% of searches, so 10x20 Rug is a Maybe.

Flapen Score
53
53 / 100
Ranks 5,174 of 8,839 Patio, Lawn & Garden niches · −3 vs the category median of 56
Market size
$9K/yr69K searches / yr
90-day growth
+92.5%search demand this quarter
Competition
24%top-5 click share · 29 brands · 35 sellers

Flapen Score

10x20 Rug against its category

The dotted line is the Patio, Lawn & Garden average. Past it, 10x20 Rug is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10x20 Rug market on Amazon at a glance

Shoppers on Amazon United States searched for 10x20 Rug 69K times last year and spent an estimated $9K. The top 5 brands take 66% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +92.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+92.5%
Conversion, latest week
0.1%
Market size, estimated
$9Ka year
Top search term
10x20 outdoor rug waterproof8K searches a year

02 · Price

A sale here is worth $116.81.

Listings sell for $116.81 on average, from $23.11 to $421.54. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $116.81 that is $0 to $12K a year per listing.

Average price
$116.81above the $15 to $100 sweet spot
Price range
$23.11–$421.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #338 within Outdoor Rugs. It carries 1,869 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
91%
Out of stock, average day
23.1%
Average rank
#338in Outdoor Rugs
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
1,869per listing
Listings tracked
91

04 · Newcomers

11 of last year's 54 launches cleared the first-year sales bar.

54 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
54
Successful launches
11Amazon's first-year sales bar
Average brand age
38 months

Products

Top 10x20 Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

35

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

24%

Top 20: 51%

Open market

29%

  • Brand 127%
  • Brand 218%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Search terms

Top 10x20 Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 10x20 outdoor rug waterproof8K/yr
  • 12x20 outdoor rug6K/yr
  • 10x20 rug11K/yr
  • outdoor rug 12x205K/yr
  • rv outdoor rug 10x206K/yr
  • 20x20 outdoor rug5K/yr
  • rv patio mat 12x205K/yr
  • 10x20 area rug5K/yr
  • camper rugs for outside 10 x 204K/yr
  • 10x20 outdoor rug clearance5K/yr

Reviews and returns

What reviews say buyers love and hate about 10x20 Rug

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Very cheap quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 10x20 Rug questions

Answered from the same tracked data.