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10-30-10 Fertilizer

10-30-10 Fertilizer shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

63
Worth a look

Top 22% of 8,839 Patio, Lawn & Garden niches · +7 vs the category median of 56

Market size 9Growth 97Conversion 75Competition 81Returns 99Price range 88Avg price 85Brand share 52Review moat 25Quality gap 24
This niche Category average · 8,839 niches

Is 10-30-10 Fertilizer profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 10-30-10 Fertilizer is a $37K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 63/100.

10-30-10 Fertilizer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +196.8% over the last 90 days and 6.9% of searches end in a purchase.

$37K

revenue / yr

Units sold / yr2K
Search volume / yr+196.8%28K
Conversion rate6.9%
Avg price$19.09

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers19 · 109
Top-5 product click share34%
Open market26%
Avg brand age92 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement75%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews4,585

Top 10-30-10 Fertilizer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

$0$1K$2K$3K$4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

109

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

23%

  • Miracle-Gro30%
  • Jack's Classic19%
  • TPS NUTRIENTS10%
  • Grow More10%
  • Osmocote4%
  • Jobe's Organics3%

Top 10-30-10 Fertilizer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hanging basket fertilizer5K/yr
  • 10-30-10 fertilizer10K/yr
  • 10-30-20 fertilizer8K/yr
  • 15-30-15 fertilizer5K/yr

What reviews say buyers love and hate about 10-30-10 Fertilizer

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Plant Growth52%

Healthy plants

Quality-Overall13%

It is a good quality plant food

Ease Of Use10%

Easy peasy

Value For Money7%

Great value

Advertised Vs Actual Product6%

As described

What buyers complain about

68% of reviews
Plant Growth16%

Didn't do a thing to boost my vegetables growth

Leak-Proof11%

Leaking container

Value For Money11%

Price high

Size-Overall9%

Bag is pretty small

Smell6%

The product is a thick brown liquid with a very pungent earthy smell

10-30-10 Fertilizer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
22%
2Size-Overall
19%
3Leak-Proof
17%
4Advertised Vs Actual Product
14%
5Functionality-Overall
8%

Common 10-30-10 Fertilizer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 10-30-10 Fertilizer 63/100 on Amazon United States — Worth a look. The niche generates $37K/yr across 40 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +196.8% over the last 90 days.
10-30-10 Fertilizer buyers on Amazon United States complain most about Plant Growth, Leak-Proof, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.3%.