Skip to content
29

hockey skate guards

Skip it

Soft demand (-63.0% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 0Conversion 67Competition 3Returns 43Price range 68Avg price 86Brand share 0Review moat 60Quality gap 24

Avg price

Great$19.28

avg listing price — sweet spot $15–$100

Price range

Good$9.95–$25.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,098.17

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.8%

return rate — above 6% kills the launch gate

Market size

Okay$118K

$118K/yr · 102K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Growth

Bad-63.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand