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29

godzilla blanket

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A small market ($17K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 14Conversion 10Competition 38Returns 23Price range 87Avg price 95Brand share 29Review moat 72Quality gap 21

Avg price

Incredible$25.68

avg listing price — sweet spot $15–$100

Price range

Great$10.30–$60.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good624.79

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Returns

Bad6.5%

return rate — above 6% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$17K

$17K/yr · 84K searches