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godzilla blanket
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.68avg listing price — sweet spot $15–$100
Price range
Great$10.30–$60.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good624.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad6.5%return rate — above 6% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 84K searches