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365 Day Calendar

Fail

Demand is soft, at -76.5% this quarter, so 365 Day Calendar is a Fail.

Flapen Score
45
45 / 100
Ranks 239 of 426 Office Products niches · −2 vs the category median of 47
Market size
$99K/yr186K searches / yr
90-day growth
-76.5%search demand this quarter
Competition
59%top-5 click share · 19 brands · 41 sellers

Flapen Score

365 Day Calendar against its category

The dotted line is the Office Products average. Past it, 365 Day Calendar is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 365 Day Calendar market on Amazon at a glance

Shoppers on Amazon United States searched for 365 Day Calendar 186K times last year and spent an estimated $99K. The top 5 brands take 66% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -76.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-76.5%
Conversion, latest week
3.1%
Market size, estimated
$99Ka year
Top search term
2026 gifts8K searches a year

02 · Price

A sale here is worth $17.09.

Listings sell for $17.09 on average, from $4.70 to $46.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.09 that is $4K to $9K a year per listing.

Average price
$17.09inside the $15 to $100 sweet spot
Price range
$4.70–$46.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #471 within Desktop Calendars & Supplies. It carries 632 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
25.4%
Average rank
#471in Desktop Calendars & Supplies
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
632per listing
Listings tracked
24

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
19 months

Products

Top 365 Day Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

41

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

26%

  • Brand 122%
  • Brand 215%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

365 Day Calendar search demand

Weekly searches over the year. Pick a range.

900700Spike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top 365 Day Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2026 gifts8K/yr
  • funny desk calendar 2026110K/yr
  • 365 day calendar11K/yr
  • 365 calendar9K/yr
  • desk calendar for men6K/yr
  • willow creek press calendars3K/yr
  • willow creek press3K/yr
  • bitch calendar5K/yr
  • the daily bitching desk calendar 20263K/yr
  • 365 calendar 20268K/yr

Reviews and returns

What reviews say buyers love and hate about 365 Day Calendar

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Paper Quality”
1.5%of orders come back
“the paper is very thin”
A buyer, on “Paper Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 365 Day Calendar questions

Answered from the same tracked data.