2025 calendar small
Skip itPrices mostly outside the sweet spot ($5.34–$15.88) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Review moat
Good752.47avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.61avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 76K searches
Price range
Bad$5.34–$15.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 2025 calendar small is a $34K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
2025 calendar small market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $26K–$34K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #151
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 26.4%
- Avg brand age
- 24 months
- Avg seller age
- 194 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
35
Top-5 brand share
41%
Top 20: 92%
Top-5 click share
28%
Top 20: 70%
Open market
54%
- MOKANI11%
- ZICOTO9%
- SKYDUE8%
- Jotsome6%
- Stiamvd6%
- BowCuk6%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -26.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 5.9×
Top 2025 calendar small search terms
- stand up desk calendar11K/yr
- stand up calendar8K/yr
- mini calendar for desk10K/yr
- mini desk calendar 2025-202615K/yr
- small desk calendar july 2025-20265K/yr
- small desk calendar 2025-2026 standing flip9K/yr
- mini desk calendar 20252K/yr
- standing desk calendar 2025795/yr
- mini desk calendar 2025 standing flip488/yr
- small desk calendar 2025 standing flip792/yr
Top 2025 calendar small products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SKYDUE Desk Calendar 2026-2027 21 Months Small Desk Calendar 2026-2027 Apr 2026 to Dec 2027 10 x 8 Desktop Calendar Planner with Stickers Black
SKYDUE$7.704.6★1,362 rev
Desk Calendar 2026-2027 Monthly Desktop Calendar(Jul. 2026 - Dec. 2027 10 x 8.25) Standing Flip Calendar with Thick Paper Academic Year Standing Desk Calendar with Planner Stickers
MOKANI$6.804.7★1,520 rev
Aesthetic Desk Calendar 2026 - Runs until December 2026 - Beautiful Small Flip Desktop Calendar for Easy Organizing
ZICOTO$5.344.7★282 rev
Small Desk Calendar 2026-2027 Mokani Standing Desktop Calendar (Jul.2026-Dec.2027) 18 Months Academic Flip Calender with Stickers & US Holidays Marked (8x6)
MOKANI$6.994.8★5,658 rev
Decorably 18 Months Colorful Assorted Standing Small Desk Calendar 2026-2027 July 2026 to December 2027 8x6in Spring-Bound Sheets for Office Home & School
Decorably$7.354.7★497 rev
Newest
by launch date
Jotsome Desk Calendar 2026-2027 Small Standing Flip Desktop Calendar From July 2026 to December 2027 for Home and Office Easy Organizing (Black Small)
Jotsome$15.5491 rev
Jotsome Desk Calendar 2026-2027 Small Standing Flip Desktop Calendar From July 2026 to December 2027 for Home and Office Easy Organizing (Green Small)
Jotsome$15.5491 rev
KONVINIT Small Desk Calendar 2026-2027 Floral 2026 Desk Calendar - Runs From January 2026 Until December 2027 24 Months Mini Desktop Calendar 2026 for School Home & Office Supplies
KONVINIT$5.6338 rev
Desk Calendar 2026 - Standing Flip Desktop Calendar 2026 12 Months(January 2026 - December 2026) 11 x 8.5 Large with Notes To-dos Yearly Overview Thick Paper Great for Easy Planning
BowCuk$5.58148 rev
Mini Desk Calendar 2026-2027 - Standing Flip Monthy Small Desktop Calendar Runs from July 2026 to Dec 2027-250 GSM Thick Paper Twin-Wire Binding for for Home School or Office (light blue)
UOOJZC$6.07114 rev
Trending
90-day click momentum
CRANBURY Small Desk Calendar 2026-2027 Standing Flip July 2026 to Dec 2027 8x6 Desktop Calendar with Stickers 18 Months Desk Planner for School & Office Spiral Bound Floral Design
CRANBURY$9.294.7★
CRANBURY Small Desk Calendar 2026-2027 Standing Flip 8 x 6 July 2026 to Dec 2027 Desktop Calendar with Stickers Academic Year Personal Desk Planner for School & Office
CRANBURY$9.794.7★
Aesthetic Desk Calendar 2026-2027 - Runs from January 2026 until July 2027 - Beautiful Small 26-27 Flip Desktop Calendar for Easy Organizing
ZICOTO$8.294.6★
Jotsome Desk Calendar 2026-2027 Small Standing Flip Desktop Calendar From July 2026 to December 2027 for Home and Office Easy Organizing (Green Small)
Jotsome$15.544.6★
Small Desk Calendar 2026-2027 Jokotha Standing Flip Calendar July 2026 to December 2027 18 Month Desktop Calendar with Stickers & Minimalist Design 8x6
Jokotha$12.344.9★
What buyers say about 2025 calendar small
What buyers praise and complain about, mined from review topics.What buyers love
“convenient size”
“Perfect for office desk”
“Excellent product”
“Perfectly Organized”
“As advertised”
“The construction is sturdy as well”
“Great value”
“Beautiful design”
“Nice thick paper”
“Easy to handle”
What buyers complain about
“Too big”
“Description not accurate”
“It also has a weird green tint”
“the print of the dates need to be darker”
“The paper is a thicker material as well”
“Very cheap made poor quality”
“Price should be $6 not $12”
“However, the colors of the paper for each month—such as black, brown, and dark gray—are quite dull and don't match the flower theme”
“Hard to mees that up”
“The writing space was a little smaller than expected”
Top return reasons
Common questions
- Is 2025 calendar small profitable to sell on Amazon United States?
- The niche generates $34K/yr across 45 tracked products. 8 of 18 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the 2025 calendar small niche?
- 28 brands and 35 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in 2025 calendar small?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 1.4%.
- When does demand for 2025 calendar small peak?
- Demand peaks in Jan–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the 2025 calendar small niche?
- Listings span $5.34–$15.88; the average listing price is $8.61 (sweet spot $15–$100). The average incumbent carries 752 reviews — the moat a new listing must climb.