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2025 Calendar Small

Fail

Prices span $5.34–$15.88, mostly outside the sweet spot, so 2025 Calendar Small is a Fail.

Flapen Score
48
48 / 100
Top 41% of 426 Office Products niches · +1 vs the category median of 47
Market size
$34K/yr76K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
28%top-5 click share · 28 brands · 35 sellers

Flapen Score

2025 Calendar Small against its category

The dotted line is the Office Products average. Past it, 2025 Calendar Small is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2025 Calendar Small market on Amazon at a glance

Shoppers on Amazon United States searched for 2025 Calendar Small 76K times last year and spent an estimated $34K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
5.3%
Market size, estimated
$34Ka year
Peak month
January5.9× the quietest month
Top search term
stand up desk calendar11K searches a year

02 · Price

A sale here is worth $8.61.

Listings sell for $8.61 on average, from $5.34 to $15.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $8.61 that is $0 to $861 a year per listing.

Average price
$8.61under the $15 to $100 sweet spot
Price range
$5.34–$15.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$861
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.4% of listings are out of stock. The average listing ranks #151 within Desktop Calendars & Supplies. It carries 752 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
26.4%
Average rank
#151in Desktop Calendars & Supplies
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
752per listing
Listings tracked
45

04 · Newcomers

8 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
8Amazon's first-year sales bar
Average brand age
24 months

Products

Top 2025 Calendar Small products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

35

Top-5 brand share

41%

Top 20: 92%

Top-5 click share

28%

Top 20: 70%

Open market

54%

  • Brand 111%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

2025 Calendar Small search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 5.9×

Search terms

Top 2025 Calendar Small search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stand up desk calendar11K/yr
  • stand up calendar8K/yr
  • mini calendar for desk10K/yr
  • mini desk calendar 2025-202615K/yr
  • small desk calendar july 2025-20265K/yr
  • small desk calendar 2025-2026 standing flip9K/yr
  • mini desk calendar 20252K/yr
  • standing desk calendar 2025795/yr
  • mini desk calendar 2025 standing flip488/yr
  • small desk calendar 2025 standing flip792/yr

Reviews and returns

What reviews say buyers love and hate about 2025 Calendar Small

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
39%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Too big”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 2025 Calendar Small questions

Answered from the same tracked data.