2025-2026 monthly planner
Skip itSoft demand (-74.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good892.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$430K$430K/yr · 1.3M searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.79–$18.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.83avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-74.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 2025-2026 monthly planner is a $430K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 250–500/product
- Revenue / yr
- $442K–$530K
- units × avg price
- Launch success
- 53%
- 16 of 30 new (360d)
- Conversion rate
- 3.7%
- Avg BSR
- #459
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 22.6%
- Avg brand age
- 32 months
- Avg seller age
- 164 days
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
78
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
40%
Top 20: 75%
Open market
39%
- Taja26%
- Blue Sky15%
- XAOWON7%
- Indeme6%
- Artfan4%
- ZICOTO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -74.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green
Taja$6.224.8★554 rev
Monthly Planner 2026-2027 Aesthetic 2 Year Months Planner Calendar 18-Months from July 2026 - December 2027 26-27 Monthly Calendar Planner Perfect for School Office Home 7 x 10 - Wildflowers
Taja$5.254.6★251 rev
2026-2028 Monthly Planner - 2 Year Monthly Planner/Calendar 2026-2028 July 2026 - June 2028 11 x 9 24 Monthly Planner with Tabs Back Pocket Holidays Twin-Wire Binding Note Pages
Indeme$9.924.7★3,434 rev
2026-2027 Monthly Planner (7.6 x 9.6) from Jan 2026-Jun 2027 18 Months Calendar 2026 Planner Agenda Book with Tabs & Pocket Black
XAOWON$8.954.7★1,043 rev
Blue Sky Day Designer 24 Month 2026 Monthly Planner Calendar January 2026 - December 2027 8.5 x 11 Flexible Cover Stapled Binding Orange Blossom Mint
Blue Sky$9.404.7★818 rev
Newest
by launch date
2026-2029 Monthly Planner - 3 Year Planner/Calendar 2026-2029 JUL 2026 - JUN 2029 9 x 11 3 Year Calendar Planner 26-29 monthly planner with 36 Monthly Tabs Notes Pages Inner Pocket - Floral
Artfan$13.1815 rev
2026-2028 Monthly Planner - 2 Year Monthly Planner Calendar 2026-2028 Jul 2026 - Jun 2028 8.5 x 11 24 Months Spiral-Bound Tabs Holidays Notes Ideal for School Office Home Planning
Ymumuda$6.922,096 rev
2026-2028 Monthly Planner - 2 Year Monthly Planner Calendar 2026-2028 Jul 2026 - Jun 2028 8.5 x 11 24 Months Spiral-Bound Tabs Holidays Notes Ideal for School Office Home Planning
Ymumuda$8.092,096 rev
2026-2028 Monthly Planner 2 Year Calendar Planner Jul 2026 - Jun 2028 8.3 x 11 24 Months Embossed Cover with Printed Tabs Pocket Elastic Closure Organizer for Office Home School Green
ChangSeel$9.919 rev
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
Forvencer$12.023,472 rev
Trending
90-day click momentum2026-2028 Monthly Planner 2 Year Calendar Planner Jul 2026 - Jun 2028 8.3 x 11 24 Months Embossed Cover with Printed Tabs Pocket Elastic Closure Organizer for Office Home School Green
ChangSeel$9.914.5★
2026-2028 Monthly Planner - 2 Year Monthly Planner Calendar 2026-2028 Jul 2026 - Jun 2028 8.5 x 11 24 Months Spiral-Bound Tabs Holidays Notes Ideal for School Office Home Planning
Ymumuda$8.094.7★
SUNEE Monthly Planner 2026-2027 - 18 Months Calendar Planner from Jul 2026 to Dec 2027 7x10 Yearly Planner with Tabs Spiral Binding Organizer for School Office Home Black
SUNEE$8.994.7★
Blue Sky Day Designer 2026-2028 Monthly Academic Year 24 Month Planner Calendar July 2026 - June 2028 8.5 x 11 Flexible Cover Stapled Binding Orange Blossom Mint
Blue Sky$10.664.6★
2026-2028 Monthly Planner - 2 Year Monthly Planner from July 2026 to June 2028 Calendar Planners with Tabs Inner Pocket 8.5 x 11
Coboll$7.174.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very well organized”
“Love the size”
“Besides that, it arrived as expected and is good quality”
“Exactly as advertised”
“Good buy for my money”
“easy to read”
“Beautiful design”
“Easy to write on”
“Cute color”
“Thick paper”
What buyers complain about
“Nit bad for the size”
“Not as thick”
“If you need a daily planner/calendar to keep yourself organized this is not the one for you”
“Bad Quality”
“Falls apart quickly”
“Paper is very thin”
“it is deceiving”
“Little flimsy”
“And unfortunately there was a lot of minor print quality flaws where it seemed like they were running out of ink in certain spots”
“Cheap”
Top return reasons
Common questions
- Is 2025-2026 monthly planner profitable to sell on Amazon United States?
- The niche generates $430K/yr across 48 tracked products. 16 of 30 products launched in the last 360 days are still selling. 90-day search growth is -74.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the 2025-2026 monthly planner niche?
- 27 brands and 78 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in 2025-2026 monthly planner?
- Top complaints mined from reviews: Size-Overall, Thickness, Document Organizing/Classification. The return rate is 1.7%.
- When does demand for 2025-2026 monthly planner peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 10.1× the quietest.
- What does it cost to enter the 2025-2026 monthly planner niche?
- Listings span $4.79–$18.73; the average listing price is $8.83 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.
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