2 Inch Binder

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

6.4%

Market size, estimated

$2.5Ma year

Peak month

August7.3× the quietest month

Top search term

2 inch binder672K searches a year

Listings sell for $15.83 on average, from $6.67 to $44.83. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $15.83 that is $95K to $127K a year per listing.

Average price

$15.83inside the $15 to $100 sweet spot

Price range

$6.67–$44.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

6,000–8,000

Revenue per listing a year

$95K–$127K

Returns

2.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Binders & Binding Systems. It carries 4,025 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#19in Binders & Binding Systems

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

4,025per listing

Listings tracked

30

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months