1.5 inch binders 3 ring blue
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.37avg listing price — sweet spot $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Price range
Great$5.79–$57.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay2,524.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$21K$21K/yr · 11K searches
According to Flapen's Amazon United States niche tracking, 1.5 inch binders 3 ring blue is a $21K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
1.5 inch binders 3 ring blue market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $31K–$41K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.6%
- Avg brand age
- 57 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
46
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Avery46%
- Samsill40%
- Enday5%
- Comix3%
- SUNEE3%
- Henoyso3%
Demand
Weekly Amazon search volume, last 44 weeks — -0.8% search growth over the last 90 days.Top 1.5 inch binders 3 ring blue search terms
- 1.5 inch binders 3 ring blue5K/yr
- 1.5 inch binder blue3K/yr
- blue binders 1.5 inch3K/yr
Top 1.5 inch binders 3 ring blue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Samsill 1.5 Inch 3 Ring Binders Economy Round Ring Clear View Cover 325 Sheet Capacity - for School Home Office - Blue 4 Pack
Samsill$16.714.6★10,305 rev
Avery Durable View 3 Ring Binder 1-1/2 Inch Slant Rings 1 Pool Blue Binder (17834)
Avery$10.224.6★455 rev
Avery Standard 3 Ring Binder 1.5 Round Rings 275-Sheet Capacity 2.1 Inch Wide Spine 1 Blue Binder Ideal for Lightweight Organization and Occasional Referencing (03400)
Avery$5.794.4★808 rev
Avery Durable View 3 Ring Binders 1.5 Inch Slant Rings 375-Sheet Capacity DuraHinge 2.1 Inch Wide Spine Customizable Clear Covers and Spine 1 Blue Binder (17024)
Avery$10.254.5★289 rev
Samsill 4 Pack Durable 1.5 Inch 3 Ring Binders Round Ring Clear View Cover for Presentations Blue
Samsill$17.224.7★3,128 rev
Newest
by launch date
Samsill 1.5 Inch 3 Ring Binders Economy Round Ring Clear View Cover 325 Sheet Capacity - for School Home Office - Blue 12 Pack
Samsill$57.1410,525 rev
SUNEE 3 Ring Binder 1.5 Inch D Ring Clear View Binder Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies Pastel Blue 1 Pack
SUNEE$13.35563 rev
COMIX 3 Ring Binder 1.5 inch with Clear View Cover 1.5 View Binder Holds 300 Sheets of US Letter Size Paper 6 Pack (Dark Blue)
Comix$31.80285 rev
Henoyso 12 Pcs Blue 1.5 3 Ring Plastic Binder Bulk 1 1/2 Inch Soft Flexible Binders Round Rings Fits Letter Size 8.5 x 11 Paper Holds 350 Sheets for School Office
Henoyso$34.0839 rev
Enday 1.5 Inch Binder (6 Pack - Blue) 3 Ring Binder 1.5 inch with Clear View Cover and 2 Inside Pocket - for Letter Size 8.5 x 11 Paper Ideal for School Supplies Office and Home
Enday$25.95303 rev
Trending
90-day click momentumSamsill 1.5 Inch 3 Ring Binders Economy Round Ring Clear View Cover 325 Sheet Capacity - for School Home Office - Blue 12 Pack
Samsill$57.144.6★
SUNEE 3 Ring Binder 1.5 Inch D Ring Clear View Binder Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies Pastel Blue 1 Pack
SUNEE$13.354.7★
Henoyso 12 Pcs Blue 1.5 3 Ring Plastic Binder Bulk 1 1/2 Inch Soft Flexible Binders Round Rings Fits Letter Size 8.5 x 11 Paper Holds 350 Sheets for School Office
Henoyso$34.084.6★
Avery Standard 3 Ring Binder 1.5 Round Rings 275-Sheet Capacity 2.1 Inch Wide Spine 1 Blue Binder Ideal for Lightweight Organization and Occasional Referencing (03400)
Avery$5.794.4★
Enday 1.5 Inch Binder (6 Pack - Blue) 3 Ring Binder 1.5 inch with Clear View Cover and 2 Inside Pocket - for Letter Size 8.5 x 11 Paper Ideal for School Supplies Office and Home
Enday$25.954.7★
What buyers say about 1.5 inch binders 3 ring blue
What buyers praise and complain about, mined from review topics.What buyers love
“Great Binder for Your Needs”
“sturdy with clear view cover you can slip a cover sheet in”
“Love these and bought them in different colors”
“Great quality”
“Easy to used, open and clean, it does not vent and get all wrinkle when no papers are in”
“Easy to used”
What buyers complain about
“Wow, this binder looks like its the cheapest thing on the market”
“seems flimsy from the start”
“Annoying expensive”
“very flexible binder which seems flimsy once its holding page protectors”
“with wrinkled plastic sleeve and not at all shiny and nice”
Top return reasons
Common questions
- Is 1.5 inch binders 3 ring blue profitable to sell on Amazon United States?
- The niche generates $21K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the 1.5 inch binders 3 ring blue niche?
- 6 brands and 46 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in 1.5 inch binders 3 ring blue?
- Top complaints mined from reviews: Quality-Overall, Strength, Value For Money. The return rate is 2.8%.
- What does it cost to enter the 1.5 inch binders 3 ring blue niche?
- Listings span $5.79–$57.14; the average listing price is $20.37 (sweet spot $15–$100). The average incumbent carries 2,524 reviews — the moat a new listing must climb.