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Worth a lookShows a fragmented shelf (top 5 take 31% of clicks), but a deep review moat (10,956 avg reviews) keeps it on the watch list.
Competition
Great31%top-5 click share — an open shelf
Avg price
Good$14.73avg listing price — sweet spot $15–$100
Price range
Good$4.81–$31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Good$332K$332K/yr · 500K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Bad10,956.06avg incumbent reviews — the moat a new listing must climb