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53

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Worth a look

Shows a fragmented shelf (top 5 take 31% of clicks), but a deep review moat (10,956 avg reviews) keeps it on the watch list.

Market size 52Growth 43Conversion 54Competition 84Returns 38Price range 61Avg price 73Brand share 51Review moat 21Quality gap 38

Competition

Great31%

top-5 click share — an open shelf

Avg price

Good$14.73

avg listing price — sweet spot $15–$100

Price range

Good$4.81–$31.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$332K

$332K/yr · 500K searches

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Growth

Okay+14.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Review moat

Bad10,956.06

avg incumbent reviews — the moat a new listing must climb

Reviews