47
wax candles
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Price range
Great$6.55–$97.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.82avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,143.46avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 65K searches
Signals No Dominant Brand