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wash cloths
Launch itA $6.2M/yr market growing +2.7% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$6.2M$6.2M/yr · 7.0M searches
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good$12.41avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.84–$19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Review moat
Bad16,052.8avg incumbent reviews — the moat a new listing must climb