60
toilet paper storage
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$21.18avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Market size
Great$1.4M$1.4M/yr · 3.1M searches
Price range
Great$7.95–$44.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 6% kills the launch gate
Review moat
Okay2,108.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.1%90-day search growth — must beat 0% to launch