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59

soap dish

Worth a look

Shows a $4.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 23Conversion 68Competition 77Returns 75Price range 28Avg price 26Brand share 93Review moat 24Quality gap 24

Market size

Incredible$4.3M

$4.3M/yr · 7.7M searches

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Returns

Good2.0%

return rate — above 6% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Price range

Okay$4.04–$19.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.11

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,186.96

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch