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soap dish
Launch itA $4.6M/yr market growing +5.5% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$4.6M$4.6M/yr · 7.6M searches
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Price range
Okay$4.04–$19.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.05avg listing price — sweet spot $15–$100
Review moat
Bad5,340.17avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand