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60

sage green bathroom rugs

Worth a look

Shows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 24Conversion 24Competition 88Returns 45Price range 75Avg price 88Brand share 87Review moat 19Quality gap 72

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great$20.01

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great$7.05–$38.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$789K

$789K/yr · 2.1M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 6% kills the launch gate

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad14,746.26

avg incumbent reviews — the moat a new listing must climb