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sage green bathroom rugs
Launch itA $885K/yr market growing +3.0% this quarter with returns at 3.9% — clears our launch bar.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$20.94avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Market size
Great$885K$885K/yr · 2.1M searches
Price range
Great$7.12–$38.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,238.44avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand